While Mercedes Benz amazes me with a fascinating microsite, BMW fascinates me because of the way they are testing new channels of interaction and user involvement:
Much of what they distribute through these channels are typical PR things (news, (video-) interviews at tradeshows, etc.). All in all a good way of keeping their fanbase engaged with the brand!
Speaking of a higher purpose, Google, NASA and Amazon.com CEO Jeff Bezos will shake hands on an agreement to collaborate on space missions.
Just a short note: Don Dodge has an interesting post on what’s The Next Big Thing in 2006. Summarised:
Communication and connection are the big opportunity areas for 2006.
But there is more in his post, go read it. 2006 will be a good year!
Wow, what a cool move by Yahoo!
Kudos to them for making this move after having bought flickr already. BuzzMachine pointed me to this piece of news, and also to some more info on the del.icio.us Blog and to the blogged „press release“ of Union Square Ventures.
Yahoo! is on to the tagged, semantic web. Onto user empowerment and all the other wish-wash that is summed up under that loosely defined meme of web 2.0. I can’t wait to see how Yahoo! leverages their two new acquisitions (Flickr and Del.icio.us) in the future to enhance their portal…
It’s an interesting battle between Google and Yahoo!, both trying completely different approaches in organising the web. We can only wait and see what’s going to be more successful, but Yahoo!’s strategy is clearly more engaging and fascinating.
Kudos also to Joshua Schachter, who is the maker of Del.icio.us, and, according to Union Square Ventures spend most of his spare time in the beginning making it come true. For his sake I hope he made a fair share on this deal.
++++++
Updated:
Adverblog just pointed me to a new campaign by Nokia, which is including a blog:
Welcome to the Nokia Nseries N90 Blogger Relations Blog site. Here you will find blogger and media information that you can repurpose and utilize in your blog postings about the N90.
Seems like blogs are increasingly on the list of marketers. With different concepts, which makes it interesting.
Budget, as many know, ran a blog-based treasure hunt:
The company is placing stickers in sixteen different cities and giving text and video clues as to there location on the Up Your Budget blog. (via)
Now as I found out through AdJab, there is a first report on the quantitative success of the Budget campaign here.
Seems like it was indeed a success, even in terms of results relative to costs.
I am curious to see what results the Nokia approach will have, as it doesn’t (from what I could see sofar) include the response amplifier of incentives.
Instead it’s a PR tool with regular news bits, presented in the format of a blog – offering the typical tools to incite conversation: trackbacks, comments, permalinks, etc.
Looking for stuff on RSS I came across a range of interesting posts and articles about RSS, it’s relevance for Web 2.0 and the future of content distribution and meshup:
It’s amazing to read all this and think about the implications about future content distribution as well as user participation and expectations on this matter.
Let’s stay tuned…
Wo ich sonst so bin...