While Mercedes Benz amazes me with a fascinating microsite, BMW fascinates me because of the way they are testing new channels of interaction and user involvement:

  • I already knew for a couple of weeks about their
    RSS Feed.
  • Then I found out about their vodcast,
  • as well as their podcast.
  • Now I found, that they even supply you with a mediaplayer, through which you can receive all the above mentioned content, plus more than 3,000 online radiostations (as they claim).
  • Much of what they distribute through these channels are typical PR things (news, (video-) interviews at tradeshows, etc.). All in all a good way of keeping their fanbase engaged with the brand!