NY Times redesigned, with video ads

von | Apr 4, 2006 | Blog, Digital Culture, Digital News

Since I don’t read the NY Times every day, I was glad about the post by AdJab telling me that the Times has redesigned. Looks much nicer now, especially to my European eyes&taste.

There’s also a bunch more streaming video within the site as well as the ability to create a personalized page. The streaming video is reportedly a move designed to satisfy the demands of advertisers looking to buy pre-roll inventory.

This is typical. We have video news on some German websites, to. But none of them have yet included ads. But now I just know, they will.

Alaska Tahoe Alliance heats up the crowd against Chevy

von | Apr 3, 2006 | Blog, Digital Culture, Digital Marketing, Digital News, Online Advertising

Alaska Tahoe Alliance incentivises people to produce the anti-SUV ads:

So I decided to run my own contest. Whoever makes the best ad showing what the Chevy Tahoe is truly capable of gets 150 of my dollars.

150 dollars is not much! But then again it isn’t all that difficult to produce these ads on the Chevy Website.

Interesting controversy happening here.

Zaadz – another new community in pre-beta mode

von | Mrz 31, 2006 | Blog, Digital Culture

There is a new myspace-linkedin-like site up called zaadz They are still in pre-Beta mode. Honestly: pre-Beta? What exactly does that mean for me?

And this what that site is all about:

Our Mission. That’s easy. We’re gonna change the world. […] The quick version of what we’re gonna do: build THE most inspired community of people in the world… Imagine social networking with a purpose, a community of seekers and conscious entrepreneurs circulating wisdom and inspiration and wealth and all that good stuff. Fun fun fun.

Somehow all of this sounds very ambitious. Almost too big. And like they’re playing in a competition where many other communities already gained ground.

New iPod Ad visible from outerspace? Or just a normal thing first seen on Google?

von | Mrz 27, 2006 | Blog, Digital Culture, SEO / SEA

boakes.org apparently broke the news: Steve Jobs, the incredible Steve, won an abandoned mineral mine in remote western Australia during a poker game – and has nothing better to do than to build a giant iPod ad on it.
An ad that can be seen from outer space, as even adrants reports (err, quotes). If you look on technorati, you can find lots of posts on this matter – it’s the new Apple story, apparently. OK, it’s for the 30th birthday of Apple, fair enough. They might as well go big.

Yet, according to all the blogs I read sofar, I was probably the only one not zooming in on to the iPod, but zooming out to check out the area around it.

And while I like this story a lot, I couldn’t help myself noticing, that Steve Jobs is indeed building two iPod ads rather close to each other!! I suppose one is for the iPod video while the other one is for, well, any of the other iPods. It’s not finished yet, so it’s difficult to tell.

See for yourself:

You can find it here on Google Local.

(On second throught – what if these square areas are just something unusual that australian miners … no, let the story continue.)

Consumer generated media – in a podcast

von | Mrz 26, 2006 | Blog, Digital Culture, Digital Marketing, Digital News, Online Advertising

This is just a quick note pointing to one of my favourite Podcasts, „Across the sound„.

This time (and next time) Joe has invited Jackie Huba of Church of the customer, and Pete Blackshaw from Consumer generated Media.

So what could this podcast potentially be about?
Of course, one of my favourite topics – consumer (or citizen) generated media (or content). They aren’t so sure about the exact term either. This was episode Nr. 1, with episode Nr. 2 following next week.

I just wonder – why putting it live like broadcasting, in two chunks, one this week, the second next week? Why not upload all of it in one go and let us have the content „on demand“? As far as I understood, that second chunk is already sitting on Joes harddrive, waiting for publication until next week…!

Any way, it’s definitely worth checking out nevertheless.