von Roland Hachmann | Apr 23, 2006 | Blog, Digital Culture, Digital News
An Article on CNN descripes how Netflix worked for 7 years on improving their envelope to be sent by mail the most cost efficient way. Nice try. They should have asked themselves, if their distribution channel was future-safe in the first place.
How well those iconic red envelopes will help the company fend off the newest threat – video-on-demand – remains to be seen.
I don’t think envelopes will matter any longer in a few years time.
von Roland Hachmann | Apr 22, 2006 | Ad News, Blog, Digital Culture, Digital Marketing, Digital News, Online Advertising
- The Boston Globe lists 8 reasons why blogging is good for you and your career. (via)
- Futurelab asks: Brand Innovation: What�s Next? and gives some advice how to change brand management in the future: „In short, brands need to stop talking „to“, yet start talking „with“ their customers.“ Not new, but always true.
- Church of the customer blog writes about some leading companies (e.g. Yahoo and Dow Jones) creating job positions for Word of Mouth Marketeers.
- German Advertising magazine w&v has good news: the online advertising market grows, even in Germany, and German multimedia agencies experience strong growth, too.
- Random Culture says, that the Long Tail should be the book to buy, if you only buy one book this year. I agree, I can’t wait for it either. It ships in July, but you can already pre-oder now at amazon.
- Another one from Random Culture: a video compilation with excellent Guerrilla and outdoor ideas
von Roland Hachmann | Apr 22, 2006 | Blog, Digital Culture, Digital Marketing, Digital News
Scanning through my feeds, I noticed that there is a a lot of talk about the new Philips technology, that will not let the user skip ads, as AdJab writes, for example.
At the same time I now found out that
adfreak has received a comment by Philips, that this is not really the case, instead they just added a new functionality that let’s you choose whether you want to view the ads or not.
To me that sounds a little like Philips is trying to cover up a PR desaster.
Let’s see what other information we’ll get in the next couple of days…
von Roland Hachmann | Apr 22, 2006 | Blog, Digital Culture
This Blog Sits at the Intersection of Anthropology and Economics has post with the 10 rules of Trend watching.
Very interesting, especially point Nr. 4: no cool hunting. It’s too tempting to just look for the cool trends and write about them while the really big trends with lots of spending power are not noticed or written about, just because they’re not cool…
(via)
von Roland Hachmann | Apr 20, 2006 | Blog, Digital Culture, Digital Marketing, Digital News, Online Advertising, SEO / SEA
- Adverblog points us to two adver-podcasts (or whatever they’re called) by Amazon and Bacardi.
- Nike has developed JogaTV, a desktop application that downloads latest soccer videos and related footage to a desktop near you.
- Gareth Kay links to a new ad for VW by their new ad agency CP&B. Nice idea, great execution!
- Google integrates real estate and auto search into its general search, writes Charlene Li. Making Google Base more relevant then ever.
von Roland Hachmann | Apr 10, 2006 | Blog, Digital Culture, Digital News
- Pew Internet & American Life Project Report::
For a group of „high-powered“ online users – early adopters of home broadband who are the heaviest internet users – the internet is their primary news source on the average day.
- Newspapers try to lure new, young readers writes the Post Gazette.
- But USA Today writes: „Young people turn to the Web for news“.
- A study by Forrester apparently shows, that people don’t listen to podcasts, writes arstechnica. But there is also hope:
Forrester is projecting that the number of households using podcasts will grow from 700,000 to 12.3 million over the next four years in the US alone.
Wo ich sonst so bin...