von thecod | Mai 18, 2005 | Blog, Online Advertising
At 3meverywhere.com 3m is boasting about the 50.000+ innovations. In a nice way, however, because the site is actually a lot of fun.
You enter an interactive movie telling a story, in which you have to find and pinpoint certain hotspots with your mouse – these hotspots obviously indicating 3m innovations. You’ll also get a short explanation every time you find one.
And if you don’t find all 15 you’re supposed to, you get a second try – while the game remembers the one’s you found so you only have to hunt down the spots you’re missing.
von thecod | Mai 15, 2005 | Blog, Online Advertising
Evan and Gareth are sent on a mission by Axe: They need to find out the best way to pick up chicks, tagline: „play or be played“. They have a playbook with different ways to approach and pick up a girl and are now testing all the moves. More or less successfully, but funny nevertheless.
The site has all the ingredients you would expect: a journal (a blog so to say), little 48 sec clips of all sorts of events during their tour of the US, photos, Bios, and a forum.
Not sure for how long this has been online, but the forum isn’t very exciting yet, which let’s one assume that the site hasn’t really gone viral yet, as AdLand also states. They have some more background information on this, so go read it there, too.
Main message: Unilever is now focusing more on the web for it’s Axe advertising. Reason being clear: the target group zaps TV ads and has a short attention span anyway. That explains why no clip I found was longer then 48 secs. This seems to be the MTV-influenced maximum length of content people can pay attention to these days. Oh my. Considering that attention span, this post is getting way too long already…
von thecod | Mai 5, 2005 | Blog, Online Advertising
Levi’s 501 has a fairly new site up, that shows TV-like ads (except their at least 60 seconds long…).
It’s all about the world getting too complicated (and 501 helping you to „uncomplicate“ – hhmm).
Here is one about a dog getting mad at the complicated world, and here is a Ken-like doll getting mad at all that metrosexual stuff men have to go through these days.
Not sure if I like that – or maybe understand it, for that matter.
von thecod | Mai 5, 2005 | Blog, Online Advertising
Another microsite with little film clips is the one for pepperami noodles in the UK:
goneabitnoodles.co.uk.
And it’s truly insane. You can see people dressed up like, what I assume at least, pepperami noodles. And if not that, they look stupid nevertheless.
In the clips you get to see a boot camp of the pepperami noodles army training the three STs: strength, stamina and stealth.
It’s silly, all in all. Yes, it is another example of a microsite with minute long clips, and yes, you can leave your contact details to get a welcome pack (of whatever sort – it doesn’t say), and youcan tell a friend. Just what for, though?
Anyway, I know the UK sense of humor a little bit, and I assume for that market it could work. But not anywhere else…
(via)
von thecod | Mai 2, 2005 | Blog, Online Advertising
The Nissan Drama – a site showing a film in bits of 1 to 1.5 minutes. It’s a drama, as the title says, but what it is all about, we can only guess. It starts off with a guy in a car (a Nissan, as the rest of the cars in this movie’s world), reading a letter, crying. He takes all the money out of his bank account, buys a car (yes, a Nissan) and drives away. Of course, on his way, he comes across lotsa things, just like a decent roadmovie.
I have watched the first 13 parts in one go now. They seem to be put live weekly. But honestly, the story is slow. thinking about what I just watched in 20 minutes, what other people waited for for 13 weeks – I wouldn’t go back every week. There isn’t enough happening in each weekly bit to actually be waiting for…
However, what’s nice, is that the whole site offers much more to explore than the plain movie clips. Sometimes you get background-info or -story, sometimes you get a voice clip with thoughts of a person, etc. And if you get your mouse „trapped“ in one particular square, you are taken to the (artificial) blog of whomever, commenting on the story.
Even though the movie is too slow for the time you have to wait for each episode, the whole concept is great.
While I wouldn’t watch a single Nissan Ad if it interrupted whatever I really sat down to see, I now sat down to watch the Nissan Ads. This is Online Advertising as I like it.
von thecod | Apr 7, 2005 | Blog, Digital Marketing, Online Advertising
motorblog has sold all its letter E’s to BMW, who made a 3 out of it, linking to its site for the new BMW 3 series.
Nice idea, and I am going mad, because I wanted to do this thing for a different client, but because they pushed their campaign from January to god knows when, we couldn’t do this sofar. shit shit shit.
Anyhow, I now know this can actually be done (if only in Blogs – still fine). Don’t know, whether I still want to do it now, though….
thanks for showing me this, I really enjoyed seeing that it works!
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