Another microsite with little film clips is the one for pepperami noodles in the UK:
And it’s truly insane. You can see people dressed up like, what I assume at least, pepperami noodles. And if not that, they look stupid nevertheless.
In the clips you get to see a boot camp of the pepperami noodles army training the three STs: strength, stamina and stealth.

It’s silly, all in all. Yes, it is another example of a microsite with minute long clips, and yes, you can leave your contact details to get a welcome pack (of whatever sort – it doesn’t say), and youcan tell a friend. Just what for, though?
Anyway, I know the UK sense of humor a little bit, and I assume for that market it could work. But not anywhere else…