motorblog has sold all its letter E’s to BMW, who made a 3 out of it, linking to its site for the new BMW 3 series.

Nice idea, and I am going mad, because I wanted to do this thing for a different client, but because they pushed their campaign from January to god knows when, we couldn’t do this sofar. shit shit shit.
Anyhow, I now know this can actually be done (if only in Blogs – still fine). Don’t know, whether I still want to do it now, though….

thanks for showing me this, I really enjoyed seeing that it works!