von thecod | Mai 8, 2005 | Blog
Arianna Huffington is launching the huffington post tomorrow. It’s a group blog with 300 celebrities blogging, says an article on Newsweek.
Mrs Huffington’s idea:
Its really taking the two things that worked great on the Internet—which is news and the blogosphere—and combining them, bringing to the Internet voices that haven’t been there, as well as voices that are there. I’ve believed for a while now that some of the most interesting things are happening online and yet many of the very interesting people haven’t been a part of the online conversation.
The full list of celebrity bloggers isn’t published. But sofar, I mainly spotted Hollywood celebrities – actors, directors, etc.
Hollywood celebs are rolemodels for many people in the US (and even in Europe), so giving them a platform to share their thoughts with the public – without having to go through a lengthy publishing process of the traditional media – can display many interesting ideas.
Mrs. Huffingtons efforts to provide a platform are good. Any of these people could have done it individually, but I guess they wouldn’t have done it (yet).
So, let’s hear what they have to say!
Check it out tomorrow, May 9th: Huffington Post
von thecod | Mai 5, 2005 | Blog, Online Advertising
Levi’s 501 has a fairly new site up, that shows TV-like ads (except their at least 60 seconds long…).
It’s all about the world getting too complicated (and 501 helping you to „uncomplicate“ – hhmm).
Here is one about a dog getting mad at the complicated world, and here is a Ken-like doll getting mad at all that metrosexual stuff men have to go through these days.
Not sure if I like that – or maybe understand it, for that matter.
von thecod | Mai 5, 2005 | Blog, Online Advertising
Another microsite with little film clips is the one for pepperami noodles in the UK:
goneabitnoodles.co.uk.
And it’s truly insane. You can see people dressed up like, what I assume at least, pepperami noodles. And if not that, they look stupid nevertheless.
In the clips you get to see a boot camp of the pepperami noodles army training the three STs: strength, stamina and stealth.
It’s silly, all in all. Yes, it is another example of a microsite with minute long clips, and yes, you can leave your contact details to get a welcome pack (of whatever sort – it doesn’t say), and youcan tell a friend. Just what for, though?
Anyway, I know the UK sense of humor a little bit, and I assume for that market it could work. But not anywhere else…
(via)
von thecod | Mai 2, 2005 | Blog, Online Advertising
The Nissan Drama – a site showing a film in bits of 1 to 1.5 minutes. It’s a drama, as the title says, but what it is all about, we can only guess. It starts off with a guy in a car (a Nissan, as the rest of the cars in this movie’s world), reading a letter, crying. He takes all the money out of his bank account, buys a car (yes, a Nissan) and drives away. Of course, on his way, he comes across lotsa things, just like a decent roadmovie.
I have watched the first 13 parts in one go now. They seem to be put live weekly. But honestly, the story is slow. thinking about what I just watched in 20 minutes, what other people waited for for 13 weeks – I wouldn’t go back every week. There isn’t enough happening in each weekly bit to actually be waiting for…
However, what’s nice, is that the whole site offers much more to explore than the plain movie clips. Sometimes you get background-info or -story, sometimes you get a voice clip with thoughts of a person, etc. And if you get your mouse „trapped“ in one particular square, you are taken to the (artificial) blog of whomever, commenting on the story.
Even though the movie is too slow for the time you have to wait for each episode, the whole concept is great.
While I wouldn’t watch a single Nissan Ad if it interrupted whatever I really sat down to see, I now sat down to watch the Nissan Ads. This is Online Advertising as I like it.
von thecod | Apr. 30, 2005 | Blog
OK, of course I read about this in the past, but it I guess personal experience reinforces memory and thinking much better. I’m talking about advertising in RSS feeds.
Some days ago, I read about Google starting to do that, but I never gave much thought to it.
Now I actually saw the first ad in one of my feeds:
I was quite surprised admittingly, but then I found some information at Network Landscape about this, referencing this site hosted at weblogs, inc.
So Google has a contract with weblogs, inc. How long, until they also do this with my space here – blogger.com? Well, I don’t think they would do that just like that. Or say: I hope not! Sofar, they haven’t imposed much on blogger.com users except for that bar at the top.
I have ambiguous thoughts about this here. Working in Internet Marketing, I welcome this new approach of plastering ads even in tools that were mainly meant to keep users from receiving unsolicited information. Being such a user myself, I notice I don’t like this trend…
Now the funny thing about this is, that any other company could have done this too, but as Google invades also this space with their adsense, makes me think of things I have written about earlier…
von thecod | Apr. 26, 2005 | Blog
Link update:
in the by now really interesting discussion with Martin, he pointed me to bowfly and in the comments of Martins post, Markus pointed me to Netzpolitik, which had an article about Vores Oel.
Both breweries, bowfly and Vores Oel, are excellent examples of OSM, as people can create their own beer, and in the case of bowfly, people also receive shares of the company, so they become partners.
And everything happens under the creative commons license: if you change the original recipe, you will have to publish it.
That and the already mentioned tremor.com are real examples of OSM – the other ones I mentioned below, are only „Open Source Advertising“, as Martin clarified correctly…
I just wonder, if there are more examples outside the brewery industry? Nevermind P&G – for them it’s a respectable move nevertheless, but for them it’s easier to test-balloon something like this…
Wo ich sonst so bin...