von Roland Hachmann | Jan. 14, 2006 | Ad News, Blog, Online Advertising
Here is a Honda TV Spot that is currently making it’s round across several blogs.
I am curious to learn about how many views Honda gets with this spot – as it seems to be quite well promoted via a choir of word-to-mouth propaganda.
On some blogs, people ask what does it sell or achieve?
What does it achieve for Honda? Unfortunately, not much of anything. The same spot could have featured a Toyota, Volkswagen or Mercedes, and it would have worked just as well creatively.
Well, you could ask the same question for most car ads. In fact, you could ask the same about most spots these days.
At the same time, I have thought more about Honda (and in parts the Civic) in those 2 Minutes, than I have in the last couple weeks.
Or as Werbeblogger puts it, the Honda brand will most likely have moved up the ranks in the list of cars I remember the next time I buy a car.
On the microsite you can of course explore the car’s features. But you can also see the making of the spot.
(thanks)
von Roland Hachmann | Jan. 11, 2006 | Ad News, Blog, Digital Culture, Digital News
Here is another list of predictions for 2006. Most of it sounds interesting. But here, I just couldn’t help a big fat grin:
Speaking of a higher purpose, Google, NASA and Amazon.com CEO Jeff Bezos will shake hands on an agreement to collaborate on space missions.
Web content shifts from PC to all sorts of other devices (especially mobile).
The iPod is not only bringing record revenue to Apple, it is also becoming part of everyday fashion (see also here).
Apple ignited the storm on podcasting by adding a podcast funtionality to iTunes and the iPod (for which I love them, because I love Podcasts) – and now they stepping backward and add an FM tuner to the iPod? Come on!
Adrants complains about an apparently fake blog by Coke.
By the way, speaking of Adrants: I regularly listen to the „Across the Sound“ Podcast – and since Steve Rubel has unfortunately left the show, Joe Jaffe invites co-hosts to have discussions on new marketing an PR with him.
Steve Hall of Adrants was the latest one of Episode 15 and it was very entertaining and informative!
Congrats to Yahoo! for allways finding exciting companies to purchase. Their mission of becoming the user centric, folksonomistic, semantic, web2.0-istic company fascinates me. If there was one company I would like to work for other than one I currently work for: Yahoo! would be it…
von Roland Hachmann | Jan. 10, 2006 | Ad News, Blog
OK, this took a few seconds, but it sure did make me laugh!
I just wonder how much they had to photohop those cup-handles, because once you get it, they don’t look like ordinary handles any more at all…
von Roland Hachmann | Jan. 9, 2006 | Blog, Digital Culture, Digital News
Just a short note: Don Dodge has an interesting post on what’s The Next Big Thing in 2006. Summarised:
Communication and connection are the big opportunity areas for 2006.
But there is more in his post, go read it. 2006 will be a good year!
von Roland Hachmann | Jan. 8, 2006 | Blog, Digital Culture, Online Advertising
A lot of sources have already talked about this site: The million dollar homepage, where a guy is selling off 1 million pixels of his homepage at $1 per pixel. By the way, he needs more than the average screen resolution of 1024×768, because that’s just 786432 in total – that means more than 200,000 Pixels are definitely not visible when visiting the site!
Now he’s selling of the last 1,000 Pixels on ebay. Which is always good for publicity – selling on ebay, that is.
Amazing fact: the bids are already over $160k!
So I go on to ask myself the same question as probably 1 million other people worldwide: Why didn’t I come up with such nonsense? All my other ideas are usually just as stupid!
Oh, and while we’re wondering who might be the lucky bidder: my guess is that it’ll be the Golden Casino, once again. They already bought the car of the pope, some burned piece of toasted bread, the linconl fry, etc. All via ebay – the must have a coop with ebay on this. (There was once a blogpost by someone on how to create a buzz through useless ebay auctions, but I can’t find it any more – this was definitely before de.licio.us!)
von Roland Hachmann | Jan. 6, 2006 | Blog, Digital Culture
TechCrunch had a post almost a week ago about a Favor Exchange called Favorville:
Favorville facilitating the exchange of helpful acts.
Favorville.com is a social networking tool which provides members with the opportunity to help and be helped by others. With Favorville, members can post help requests, offer help and help grow the community.
Of course, the site also has a rating system, just like you think it should have, when you’re used to sites like ebay.
I really like this idea! And apparently, there are a first couple of people in Frankfurt, Germany taking part in this!
Spread the word, this could easily become one of the most useful communities on the web!
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