There is Information about Facebooks new ad plattform. Especially interesting: the „beacon project“. If you purchase anything on third party sites (e.g. Amazon), it could be listed on your newsfeed. Of course you’re asked in advance, whether you want this data transferred across to Facebook. Nevertheless, I wonder how this will be taken up by users. Particularly in Germany, where users are rather careful with their data privacy, I think this feature will not be successful. Techcrunch has some more information on this.
Users will have several options to choose from:
… opt in to always including this data in their news feed, opt out to never include it, or opt in to include it with a secondary confirmation via the toast above. Users can also opt in/out for specific third parties.
That sounds OK, however I would never choose the first option, the danger of forgetting about it is too big. Not that I buy stuff on the web, but still it’s none of other people’s business..
On Tuesday, Facebook will announce the new ad systems, so that will be worth checking out.
I know that most people will see this as a wake-up call for their industry, but I find it especially relevant to the Digital Marketing industry. Young people are learning about Marketing in the types of environments depicted in A Vision of Students Today. We need to empower and power them better. From the looks of things, they are already using the tools needed to succeed, but are stuck in „industrial complex“ like systems. They are mass collaborating, they are engaged in online social networks, they are spending more time with communications like email. Overall they are primed to be excellent professionals in the Digital Marketing space.
The other two videos have been around for a little longer already, you might have seen them:
Some interesting facts for my German readers: There is a new research published by TNS Infratest about about the users of web 2.0 offers. According to this research the senders or creators of content are still amongst the younger audience, while the recipients and content consumers are amongst all age groups:
Während etwa ein Drittel (33 Prozent) der Verfasser von Beiträgen [von Wikipedia] unter 20 Jahren sind, liegt der Anteil der Leser, die 30 Jahre und älter sind, bei 65 Prozent.
Also with blogs we need to differentiate:
Hier sind 41 Prozent der Personen mit einem eigenen Blog unter 20 Jahre alt. Die Blog-Leser hingegen sind deutlich älter, bereits 35 Prozent sind über 40 Jahre alt, nur 20 Prozent sind unter 20 Jahren. „Das heißt, Blogs werden zwar auch von Gleichaltrigen gelesen aber gleichzeitig scheinen sie auch für Personen interessant zu sein, die nicht direkt in der Altersgruppe des Blog-Besitzers zu finden sind. Dennoch sind aber auch Erwachsene unter den Blog-Schreibern: Immerhin ein Viertel aller Blog-Besitzer sind über 40 Jahren“
Notable is also the difference of topics chosen by men and women:
Am häufigsten werden Weblogs als persönliches Tagebuch genutzt (61 Prozent), aber auch konkrete Inhalte wie Reise & Urlaub (30 Prozent) und Wissen & Lernen (24 Prozent) werden von den Bloggern thematisiert. Frauen nutzen ihren Blog häufiger als persönliches Tagebuch (76 Prozent der Blog-Besitzerinnen). Männer behandeln eher konkrete Themen, wie Computer & Software und Nachrichten & Politik. Die Themengebiete Wissen & Lernen und Reise & Urlaub sind bei beiden Geschlechtern in gleichem Maße beliebt (jeweils ca. 30 Prozent der Blog-Besitzer).
Here you can find a PDF with some (very few) Charts.
Wo ich sonst so bin...