The number you see after the blog name is how many sites/blogs Technorati claims have linked to the blog in the last 6 months. After that number is a positive or negative number, and this represents how many links the blog gained or lost from last week’s Top 25. The final stat tells you what position the blog held in the Top 25 Last Week (LW).
I have to admit that I am not subscribed to all of them. Some I even deleted from my reading list again. Links from Technorati might be a good indicator for influence, but that of course still doesn’t implicate relevance…
As I twittered already: I received Joseph Jaffes new book „join the conversation“ today. Much faster than I thought it would take amazon to deliver it. I have already started reading it and sofar it’s good!
Joe utilized all the means of new marketing (conversational marketing!) to produce and promote the book: Bloggers were helping to design the cover, within a wiki everybody could help write chapter 10 (there seems to be a system – chapter 10 was also the „odd one out“ in his last book the chapter being downloadable as an audio file from his website).
There is also a blog for the book, jointheconversation.us. And in true conversational effort, everyone can be an author in this blog (let’s hope that doesn’t become too messy).
Last week Joe managed an amazing coup of „bumrushing“ the amazon charts by asking all his blog readers, podcast listeners and facebook friends to join the „bumrush the charts“ event on facebook.
This basically meant for everyone to buy the book on one single day, so that the collective effort would push the book up the charts at amazon.com. (This is also why I bought the book last Sunday – I was going to get it anyway, so why not take part in that exercise.)
The last result I could see: #2 in business books (behind Alan Greenspan) and #26 overall. Pretty impressive! It dropped down again to lower ranks in the meantime, as one would have expected with a fairly new title, but let’s see where it will get to over time.
Max Kalehoff writes about „the death of the user„. The user as such is „dead“ because all people are users now. In the US it’s 80%, and even in Germany, where I am from, the majority of 62% of the population are „users“.
Letâ€™s just call people what they are: people. The problem is that inaccurate buzzwords and overused vernacular, like users, distance us from our true intentions and interactions with customers and each other. Not just in technology, but in marketing, media, advertising and the Web â€” everywhere, really.
Interesting thought. If you start thinking not about users, but people who use your site, your web application, your whatever tool/marketing gadget, you’re instantly led to think about uses and different usage of things. That should help you thinking more in favour of different target groups and their needs.
One benefit that came from focusing on the person and not the user has been being able to easily see that people have different desired uses and reuses for the data, information, media, etc.
OK, I am echoeing others here, but this one I have to mention – let alone for my own records. You might have seen this video:
Joe Jaffe found it in 2006 already and I remember thinking back then: what kind of nonsense of „user generated content“ brands will have to deal with in the future. And I was thinking about how brands could properly respond to this kind of stuff. But I never thought about what they did now: it has apparently been sold to McDonalds by their agency Arnold. It just doesn’t say anywhere for how much. Now it constantly runs on US television, probably costing lots of media money…
Joe now feels a bit stale. For one, because he found it already such a long time ago, but also because of the tagline in the beginning which says: „user generated content“.