von thecod | März 1, 2005 | Ad News, Blog
JWT have changed their way of thinking: they want to „stop interrupting what people are interested in and be what people are interested in.“
While the idea is nice for the consumer and certainly the right approach in todays cluttered, ad-tired world of TiVo & Co, I wonder how they will manage to persuade their clients to fully commit to this path, too. If JWT does this 100%, they will have to deselect many of the traditional media. And change the way they creatively package their messages. Both might lead to doubts among some of the more traditional advertisers.
But then again, maybe JWT wants to acquire different ones in the future. Focusing only on brands that like to take up that challenge.
Second thought. May be the ad industry in the US is already so „desparate“ that this is actually the only way to go?
We’ll see how it develops. I personally favour that move, because that probably means that we’ll see lots of interesting interactive stuff from JWT in the future.
von thecod | Feb. 26, 2005 | Blog
Micro Persuasion doesn’t know how new this is, nor do I. But it is absolutely fascinating. One advantage of RSS was the avoidance of spam, because RSS feeders „pull“ the info when you want it to, and in addition, you can look at the preview without any graphics, ie ads. And now USAToday.com offers classified advertising feeds. So you can choose (!) to have advertising via your RSS tool.
Incredible. I wonder how many people opt in for that!
von thecod | Feb. 26, 2005 | Blog, Digital Marketing, Online Advertising
A news clip from clickz:Game Developer Signs a ‚Massive‘ Ad Deal. Not new, this concept, but seemingly a trend developing strongly. Online games with live ads on billboards within the gaming environment are shown to non-subscribers only. A research has apparently shown, that gamers like the ads (as long as they don’t interrupt), because they increase the sense of realism in the game. Funny, isn’t it? One of the only instances I ever heard of, where advertising provides an added value other than, may be, product information or entertainment through the ad itself.
von thecod | Feb. 26, 2005 | Blog
Everyone surfing blogdex or other sites of this nature will already have experienced it: you find an interesting topic, but when you land on the blog itself, it’s in a language you don’t know. So you can’t digest the info, you won’t link to it and the information is hence not transported further down the network of blogs. This is the one reason I write this blog in English, which is, like it or not, the common language of the web. And I am lucky enough to be able to read both German and English blogs. But when I zap through blogspot blogs, very often I land on, for example, spanish blogs, which I only understand 50% of the times or other languages, which I don’t understand at all.
Alwayson has an article on MT (Machine Translation):The Blogosphere: Lost in Translation?. MT is still far from perfect and provides more added value to your surfing, if you’re searching for humour and entertainment rather than real translation… But watch the companies that work on it. Should they at some point deliver better results, then it will be the next big thing in the blogosphere and help to connect the sofar through the language barrier disjointed parts of the web.
von thecod | Feb. 26, 2005 | Blog, Online Advertising
A small and simple game for Hilton Worldwide Resorts: Cupid’s Catapult. You have to catapult yourself into the arms of your lover. You can enter a prizedraw to win a romantic holiday…
The nice feature: you can challenge your friends – not only by sending them an invite per email, but also by setting up your own exclusive league in which you only compete against each other.
But will this little extra feature be enough to make it a viral success? Don’t know. The game itself isn’t really that fascinating. After a few rounds I was tired of it already…
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von thecod | Feb. 26, 2005 | Blog
Nothing on the web can bother people too much until someone codes a solution to it. To continue the google story: here is a code for Killing Google AutoLink. Haven’t tested it yet, but will do later on.
von thecod | Feb. 25, 2005 | Blog, Digital Marketing, Online Advertising
Here is a great online advertising campaign from Cisco: Hack the hackers desktop. Yes, you can. Go to http://217.110.32.100/ (it’s in German) and you can „hack“ into Brunos desktop.
Once you’re there, you can see his desktop, with everything on it (including photos of his Girlfriend Cisca). And you can see who’s also online on his desktop through an intrusion detektor (you can also see what they look at!).
There are many other features, like his personal hacking blog, eCards and his email program with many emails going back and forth between him and Cisca, ending abruptly last Oktober. I guess he was „in prison“ for 3 months, having been caught hacking (the last email with the cisco ad of Bruno as a prisoner gives it away – but now he seems to be online again…)
Nicely done with lots of stuff to explore and play around with. I really like online campaigns like that !
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