A news clip from clickz:Game Developer Signs a ‚Massive‘ Ad Deal. Not new, this concept, but seemingly a trend developing strongly. Online games with live ads on billboards within the gaming environment are shown to non-subscribers only. A research has apparently shown, that gamers like the ads (as long as they don’t interrupt), because they increase the sense of realism in the game. Funny, isn’t it? One of the only instances I ever heard of, where advertising provides an added value other than, may be, product information or entertainment through the ad itself.