von Roland Hachmann | Feb. 21, 2006 | Blog, Digital Marketing
A few marketing people at Guiness have started blogging!
As Werbeblogger writes, these are the Marketing Director, Marketing Manager, two Senior Brand Managern and the Sponsorchip Manager.
But do make sure you pretend you’re from somewhere in the UK. Here is why:
Next, lots of people from countries outside of the UK are asking why they can’t access the blog. There are two answers to this. Obviously Guinness is one great brand that’s widely loved in about 150 countries. But the drinkers in those countries are all different so what the various marketing teams get up to differs also. What’s on this blog is specifically about our GB plans – hence the focus on those drinkers. There are legal issues with us making content the GB team have written available to other countries.
If you claim you’re from „other“, you’re being sent straight on to Yahoo! (which isn’t all that bad either).
What I find particularly interesting: the marketing people are blogging about their jobs, even posting agency storyboards of TV spots.
von Roland Hachmann | Feb. 20, 2006 | Blog, SEO / SEA
Sponsored link impressions are up 16 percent writes Clickz.
At the moment, Online Advertising is projected to grow at 19%, but search engine advertising is supposed to grow at 26% according to the same source.
This shows, how important search advertising is growing to be. It is important enough, obviously, for some companies to seriously think about how to incentivise the user for using their search engines. MSN even put up a microsite with a sweepstake for using their search, called search and win.
Or even pay Dell $10 for every computer shipped that has their desktop search function pre-installed, as this German website says.
The search war ain’t over yet. Expect more, evermore interesting battles, of which, hopefully, mainly the user will benefit.
von Roland Hachmann | Feb. 16, 2006 | Blog, Digital Culture, Digital Marketing, SEO / SEA
Google Earth is a brilliant tool, no doubt. And the only one I have seen even web-agnostics use. Clearly, Google wants to sell location-relevant advertising. But it doesn’t do that in Germany, yet. So another company came along – one that originates from the yellow pages industry:
GoYellow.de now created a map of Germany that includes satellite images, which are at least as good quality as at Google. And, most importantly, GoYellow put all their yellow pages entries on the map, including a function to contact the location. You enter your phone number, and GoYellow will call you back to connect you with that retailer, restaurant or whatever it is you were searching for.
Another add-on: you can enter where you currently are, and German Rail will tell you how you can get from your location to the location your were searching for.
This is great stuff, whenever I find tools like these on the net, I am more than ever convinced, that in a few years there will be only little added-value left that traditional media can provide compared to these kind of things. Something like being „accessible“ even during a power-outage (when all batteries happen to be flat at the same time), for example.
It doesn’t happen often, that web-related news from Germany make it abroad (except for the recent and utterly stupid „Klowand“ debate, mabye). But this one apparently even fascinated Jeff Jarvis of BuzzMachine
von Roland Hachmann | Feb. 15, 2006 | Blog, Digital Marketing, Online Advertising
Whhoow, how cool is that?
AdLand pointed me to a campaign Volvo did for prospects around the world.
They sent out 3D glasses (the ones with a red and a green lens) with a URL printed on them leading to a microsite, where you can watch a story in 3D. The first internet site in 3D, as they claim – and which I can’t verify just now…
von Roland Hachmann | Feb. 15, 2006 | Blog, Digital Culture
New York Magazine has a rather long story about A, B and C list bloggers and how some earn serious money, while other (such as this one) just cost a lot of, well, mostly time.
What’s more, a blog is like a shark: If it stops moving, it dies. Without fresh postings every day—hell, every few minutes—even the most well-linked blog will quickly lose its audience.
Looking at how much I posted this year, it’s no surprise that this is no A-Blog.
But: if it needs that much posting to be an A-Blog, I don’t think I would want to be that in the first place. Just go to that article and read about the amount of work and paranoia some these people are putting into it – and not all of them get good money out of it.
von Roland Hachmann | Feb. 15, 2006 | Blog, Digital Culture
This is a great yet simple idea: at GarbageScout.com one can locate large garbage things people put out on the street, such as furniture, tires, etc.
The photos are uploaded by people using mobile phones and send the image plus location and description via their cellphone to this website.
Nice, as the idea may be, sofar there doesn’t seem to be any „nice“ garbage in NY…
von Roland Hachmann | Jan. 30, 2006 | Blog
This blog launched 1 year ago out of pure curiosity. I already read blogs, I had read about blogs and at some point I was wondering what it was like to have and maintain a blog myself.
So I started this one and decided that I would blog about anything related to web culture, web2.0, digital marketing and advertising. I considered this easy to do, since I work in interactive advertising and hence have to deal with this on a daily basis anyway.
But posting on a daily basis, I didn’t manage sofar. I admire all those bloggers who put out (quality) content everyday, many even several times a day – while having a regular day job!
Still, I really enjoy this, so in 2006 I’ll continue weblogging anything interesting I find during my exploration of – and journeys through – that web-jungle out there.
Up and onward. Have a great 2006!
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