von Roland Hachmann | März 14, 2006 | Ad News, Blog, Digital Culture, Digital Marketing, Online Advertising
The MIT Advertising Lab has news about the first ad made by rocketboom being live now. A series of ads sold for $40.000 on eBay.
You could potentially watch it here, however they currently seem to experience a lot of traffic, so the page won’t load properly.
As „we are the media“ writes:
It was only a month ago that they sold their first advertisement package on ebay. The highest bidder, an atm company, gets an advertisement put at the end of every Rocketboom for a week. Rocktboom gets complete creative control and retains the creative commons copyright on it and so if their client likes the advertisement and wants to show it on tv, they have to buy !
That they kept creative control is probably not in the favour of the advertisers, but as the article continues, rocketboom seems to have found a good way of integrating the ad into the show:
Because they are not limited to television’s thirty seconds, they have added subtlety and intruigue and a great narrative story to the advertisements that will make Rocketboom subscribers sit on the edge of their seats waiting for the next days advertisement.
(As mentioned above, I haven’t seen the ad myself, yet … so more commentary might follow.)
(triggered)
von Roland Hachmann | März 14, 2006 | Blog, Digital Culture, Digital News
The Guardian picks up on a speech given by Rupert Murdoch:
Far from mourning its passing, he evangelised about a digital future that would put that power in the hands of those already launching a blog every second, sharing photos and music online and downloading television programmes on demand. „A new generation of media consumers has risen demanding content delivered when they want it, how they want it, and very much as they want it,“ he said.
(thanks)
I think he said something like that before.
von Roland Hachmann | März 12, 2006 | Blog, Digital Marketing, Online Advertising
The next logical step: offer feeds for commercials as a podcast of vidcast.
True, most people don’t like to watch commercials. But if someone is a fan or even an advocat of a brand, he/she will most likely want to watch every spot that is newly released.
And then there are those people generally interested in good TV commercials (just think about the fact that lots of people like to watch the Super Bowl commercials or the Cannes Roll.
So why not offer these people a feed, where they are notified whenever a new spot is available? That way, they can TiVo all the other ads on TV and still see the spots they like.
Does this work for every Brand, low as well as high involvement brands? Probably, if their TV spots are entertaining enough.
(via)
von Roland Hachmann | März 12, 2006 | Blog, Digital Marketing, Online Advertising
Mary Woodbridge’s Everest Expedition is a fairly new viral campaign from Mammut in Switzerland. Cup of Java has more detailed information on the story:
…featuring an 85-year old woman who had bought herself a Mammut jacket and suddenly found herself wanting to conquer Mount Everest with her dachshund Daisy
The interesting thing about this scoop: over 250 newspapers, TV-Stations, etc. have written about the 85-year-old trying to climb Mount Everest.
A German site has more background on how the media were fooled (or rather: took part in the nonsense by not researching properly).
To some extent that reminds me of the fictional character Chad Kroski, that T-Mobile invented – and for which it got into massive trouble, when they faked a wikipedia entry. (Which still exists – now with the complete information, though.)
von Roland Hachmann | Feb. 27, 2006 | Blog
The Hidden Persuader shows a cool ad: first it looks like a pile of black and white stripes. But then you look at it for a while, your eyes get a little tired, and then…
Check it out. I guess this sort of thing works even better in print vs on screen.
von Roland Hachmann | Feb. 25, 2006 | Blog, Digital Culture
According to Wired News, we’re less productive using tech:
„We think we’re faster, smarter, better with all this technology at our side and in the end, we still feel rushed and our feeling of productivity is down,“ said Maria Woytek, marketing communications manager for Day-Timers, a unit of ACCO Brands.
Only 51% of Workers now still claim that they feel very productive – 1994 that was up at 83%.
I haven’t been working in 1994, on the contrary, I was a student and just getting used to computers. But what they say in that article sounds realistic…
I am going to switch of this computer right now.
(not)
von Roland Hachmann | Feb. 22, 2006 | Blog, Digital Culture
As I just found out, the Ricky Gervais show on podcast now charges money for their podcast. Up to $1.95 per episode. That will be a nice little revenue stream for them, as some of the episodes have been downloaded more than 250.000 times (even though this number is now most likely to decrease a lot).
I don’t think I will pay in order to continue to listen. There are so many other podcasts – may be not as good, but at least for free. We’ll see.
This will be the start of a whole new debate: how much can you charge for a podcast? How much for a show done by professionals, but sounding rather improvised – like amateurs podcasts (which is how I perceive the Ricky Gervais podcasts)?
And, from a users perspective: how good does a podcast have to be, in order for you to willingly dish out $2 per 30 minutes?
I have no answers, as I only now thought about these questions myself… May be later.
Wo ich sonst so bin...