Whhoow, how cool is that?
AdLand pointed me to a campaign Volvo did for prospects around the world.
They sent out 3D glasses (the ones with a red and a green lens) with a URL printed on them leading to a microsite, where you can watch a story in 3D. The first internet site in 3D, as they claim – and which I can’t verify just now…
Just a quick update on a recent post: The Honda choir spot apparently had 800.000 viewers last week, as the wieden&kennedy blog states.
Not bad considering the fact that the distribution (=media) costs for this 2 minute piece must have been minimal compared to regular TV rates. Plus the fact, that many have blogged and/or talked about this.
While Mercedes Benz amazes me with a fascinating microsite, BMW fascinates me because of the way they are testing new channels of interaction and user involvement:
Much of what they distribute through these channels are typical PR things (news, (video-) interviews at tradeshows, etc.). All in all a good way of keeping their fanbase engaged with the brand!
This is clearly one of the smartest and best brand microsites I have seen in a while: From A-Class to S-Class by Mercedes Benz.
With each letter of the alphabet (but only until S) this site shows one of the features that prove that Mercedes Benz pays a lot of attention to detail. This alone doesn’t strike one as being overly interesting.
What makes this a true „experience“ of the features is the way you explore everything with your mousepointer. In the screenshot above, you push down the leather while moving your mousepointer across the leather. In another one, you can see how your mousepointer starts skidding away in a straight line once you moved over a puddle of what I reckon is oil. This one shows how ESP gives you directional stability.
In the beginning, the site even teaches you the three main ways of interaction with your mouse on this site: roll-over, click, click and drag. (Makes you wonder about the target group.)
A lot of fun, while using interactivity to its fullest, to demonstrate each point. Well done!
And now for the marketing bit: they didn’t publish all features just now. May be because they aren’t finished yet, but who believes that?. I think it’s a rather clever stunt to collect addresses: when I clicked on a letter that wasn’t „live“ yet, I got a message saying that I would be informed of updates if I leave my email address (and it obviously also had a check box for „further information in the future“). Of course I left my email address. For one, because I infact do want to see the next couple of letters. Secondly, I want to see the follow-up email they’ll send me. Should be interesting!
Adverblog just pointed me to a new campaign by Nokia, which is including a blog:
Welcome to the Nokia Nseries N90 Blogger Relations Blog site. Here you will find blogger and media information that you can repurpose and utilize in your blog postings about the N90.
Seems like blogs are increasingly on the list of marketers. With different concepts, which makes it interesting.
Budget, as many know, ran a blog-based treasure hunt:
The company is placing stickers in sixteen different cities and giving text and video clues as to there location on the Up Your Budget blog. (via)
Now as I found out through AdJab, there is a first report on the quantitative success of the Budget campaign here.
Seems like it was indeed a success, even in terms of results relative to costs.
I am curious to see what results the Nokia approach will have, as it doesn’t (from what I could see sofar) include the response amplifier of incentives.
Instead it’s a PR tool with regular news bits, presented in the format of a blog – offering the typical tools to incite conversation: trackbacks, comments, permalinks, etc.
Wo ich sonst so bin...