von Roland Hachmann | März 16, 2006 | Ad News, Blog, Digital Marketing, Digital News, Online Advertising
A highly amusing Microsite by Pepsi for the upcoming worldcup in Germany: mydadada.com
The main feature of the site is a video with some of the top footballers (ronaldo, ronaldinho, beckham) playing football against a bunch of bavarian (!) – not German – fellows. People outside Germany might not be aware of this: There is more to Germany, than just Bavaria. But I guess, people outside Germany don’t care about this (and why should they, admittingly).
The underlying song (da, da, da) is one of the most famous German songs – however, it is almost 20 years old. Question is: is it Pepsi, or us Germans, who couldn’t do any better than that?
A feature I found quite funny: „have your favourite German call“ – you can select a sentence spoken in a heavy German accent and then send this audio to a mobile phone of a friend of yours! It didn’t work for me, I guess it just works in the US.
I guess we’ll see a lot more of this in the next 3 months. Just wait what’ll happen, once the guys from England start „slagging the krauts“.
(thanks, Adland.)
von Roland Hachmann | März 14, 2006 | Ad News, Blog, Digital Culture, Digital Marketing, Online Advertising
The MIT Advertising Lab has news about the first ad made by rocketboom being live now. A series of ads sold for $40.000 on eBay.
You could potentially watch it here, however they currently seem to experience a lot of traffic, so the page won’t load properly.
As „we are the media“ writes:
It was only a month ago that they sold their first advertisement package on ebay. The highest bidder, an atm company, gets an advertisement put at the end of every Rocketboom for a week. Rocktboom gets complete creative control and retains the creative commons copyright on it and so if their client likes the advertisement and wants to show it on tv, they have to buy !
That they kept creative control is probably not in the favour of the advertisers, but as the article continues, rocketboom seems to have found a good way of integrating the ad into the show:
Because they are not limited to television’s thirty seconds, they have added subtlety and intruigue and a great narrative story to the advertisements that will make Rocketboom subscribers sit on the edge of their seats waiting for the next days advertisement.
(As mentioned above, I haven’t seen the ad myself, yet … so more commentary might follow.)
(triggered)
von Roland Hachmann | März 12, 2006 | Blog, Digital Marketing, Online Advertising
The next logical step: offer feeds for commercials as a podcast of vidcast.
True, most people don’t like to watch commercials. But if someone is a fan or even an advocat of a brand, he/she will most likely want to watch every spot that is newly released.
And then there are those people generally interested in good TV commercials (just think about the fact that lots of people like to watch the Super Bowl commercials or the Cannes Roll.
So why not offer these people a feed, where they are notified whenever a new spot is available? That way, they can TiVo all the other ads on TV and still see the spots they like.
Does this work for every Brand, low as well as high involvement brands? Probably, if their TV spots are entertaining enough.
(via)
von Roland Hachmann | März 12, 2006 | Blog, Digital Marketing, Online Advertising
Mary Woodbridge’s Everest Expedition is a fairly new viral campaign from Mammut in Switzerland. Cup of Java has more detailed information on the story:
…featuring an 85-year old woman who had bought herself a Mammut jacket and suddenly found herself wanting to conquer Mount Everest with her dachshund Daisy
The interesting thing about this scoop: over 250 newspapers, TV-Stations, etc. have written about the 85-year-old trying to climb Mount Everest.
A German site has more background on how the media were fooled (or rather: took part in the nonsense by not researching properly).
To some extent that reminds me of the fictional character Chad Kroski, that T-Mobile invented – and for which it got into massive trouble, when they faked a wikipedia entry. (Which still exists – now with the complete information, though.)
von Roland Hachmann | Feb. 21, 2006 | Blog, Digital Marketing
A few marketing people at Guiness have started blogging!
As Werbeblogger writes, these are the Marketing Director, Marketing Manager, two Senior Brand Managern and the Sponsorchip Manager.
But do make sure you pretend you’re from somewhere in the UK. Here is why:
Next, lots of people from countries outside of the UK are asking why they can’t access the blog. There are two answers to this. Obviously Guinness is one great brand that’s widely loved in about 150 countries. But the drinkers in those countries are all different so what the various marketing teams get up to differs also. What’s on this blog is specifically about our GB plans – hence the focus on those drinkers. There are legal issues with us making content the GB team have written available to other countries.
If you claim you’re from „other“, you’re being sent straight on to Yahoo! (which isn’t all that bad either).
What I find particularly interesting: the marketing people are blogging about their jobs, even posting agency storyboards of TV spots.
von Roland Hachmann | Feb. 16, 2006 | Blog, Digital Culture, Digital Marketing, SEO / SEA
Google Earth is a brilliant tool, no doubt. And the only one I have seen even web-agnostics use. Clearly, Google wants to sell location-relevant advertising. But it doesn’t do that in Germany, yet. So another company came along – one that originates from the yellow pages industry:
GoYellow.de now created a map of Germany that includes satellite images, which are at least as good quality as at Google. And, most importantly, GoYellow put all their yellow pages entries on the map, including a function to contact the location. You enter your phone number, and GoYellow will call you back to connect you with that retailer, restaurant or whatever it is you were searching for.
Another add-on: you can enter where you currently are, and German Rail will tell you how you can get from your location to the location your were searching for.
This is great stuff, whenever I find tools like these on the net, I am more than ever convinced, that in a few years there will be only little added-value left that traditional media can provide compared to these kind of things. Something like being „accessible“ even during a power-outage (when all batteries happen to be flat at the same time), for example.
It doesn’t happen often, that web-related news from Germany make it abroad (except for the recent and utterly stupid „Klowand“ debate, mabye). But this one apparently even fascinated Jeff Jarvis of BuzzMachine
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