Companies testing blog-based campaigns

von | Dez. 5, 2005 | Blog, Digital Marketing, Digital News

Adverblog just pointed me to a new campaign by Nokia, which is including a blog:

Welcome to the Nokia Nseries N90 Blogger Relations Blog site. Here you will find blogger and media information that you can repurpose and utilize in your blog postings about the N90.

Seems like blogs are increasingly on the list of marketers. With different concepts, which makes it interesting.

Budget, as many know, ran a blog-based treasure hunt:

The company is placing stickers in sixteen different cities and giving text and video clues as to there location on the Up Your Budget blog. (via)

Now as I found out through AdJab, there is a first report on the quantitative success of the Budget campaign here.
Seems like it was indeed a success, even in terms of results relative to costs.

I am curious to see what results the Nokia approach will have, as it doesn’t (from what I could see sofar) include the response amplifier of incentives.
Instead it’s a PR tool with regular news bits, presented in the format of a blog – offering the typical tools to incite conversation: trackbacks, comments, permalinks, etc.

Honda’s power of dreams

von | Dez. 5, 2005 | Ad News, Blog, Online Advertising

Quite a few sites pointed me to the new brand image advertising of Honda: The Power of Dreams. While I wasn’t necessarily interested at first, the number of positive reviews changed my mind to have a look. And it is great, no doubt.

What I also noticed, the website showing the webversion of the spot is also interesting: All the products featured in the spot are there to explore, with explanations and stories around them. So make sure you check them out, too.

Oh, and not forgetting about the print ads: at adland, you can also see the print ads for this campaign.

Links & News – 04. December 2005

von | Dez. 5, 2005 | Blog, Digital Culture, Digital News

Looking for stuff on RSS I came across a range of interesting posts and articles about RSS, it’s relevance for Web 2.0 and the future of content distribution and meshup:

  • Starting out with the article by Dick Costolo of Feedburner, it becomes clear that RSS ist now widely used, not just in blogs. Dick also talks about the new form of content distribution in small atoms/chunks.
  • Read/WriteWeb has picked up on this.
  • „A VC“ also picked up on this and in addition refers to Ray Ozzie at Microsoft, who is thinking about using RSS in combination with SSE to make RSS a two-way communication.
  • Adaptive Path talks about the Experience continuum
  • Stephan Spencer wonders whether RSS will overtake email as a marketing channel.
  • The Digital Web Magazine writes about the implications of the new technologies on Web 2.0 and it’s impact on content distribution, user behaviour and design of web content.

    • It’s amazing to read all this and think about the implications about future content distribution as well as user participation and expectations on this matter.

    Let’s stay tuned…