Pure voyeurism per webcam – LIVE!

von | Jan. 13, 2007 | Blog, Digital Culture, Digital News, Marketing Trends, Social Media Marketing

Now you thought YouTube is already a bad site for yoyeuristic nerds. But then I stumbled upon Stickam. This is absolutely crazy. It’s almost like YouTube, but there is one major difference: it’s LIVE!
Live video can feel very strange, I just noticed. The only times I have experienced live video streaming were during skype calls with my brothers in Hamburg or my Cousin in Arizona.

But this is different. You click on one of the links and all of a sudden you end up in the living room of a stranger. So while checking out the live feeds, I actually sneaked into one person from Denmark who started – quite openly – to smoke a selfmade hashpipe or something that looked like it. Made out of a plastic soda bottle. There was the option to chat, but quite frankly, I didn’t want to disturb the guy.

The next live stream I visited was the DJ performance of a breakbeat DJ. In the videostream it seemed that there are two people DJ-ing. But neither of them bothered to answer my question if there is any OK, one just answered. A little later, and he admitted that he is quite drunk. (And I just got reminded of the fact that chat syntax is revolutionary: “lol kwl im goin now sum1 else will tlk soon ok c u l8r m8“).

The most surprising live-surprise: the DJ actually greeted me via the stream! (”wanno make a loif shouuwt ouuwt to roouwlaan”)

Very kwl, m8.

(found here)

Suzuki Films Campaign Website

von | Jan. 12, 2007 | Ad News, Blog, Digital Marketing, Online Advertising

Suzuki has started a video clip website in the style of Nissan and BMW: The Suzuku Films Website. The movie is split into separate episodes, spread out over time.

There are a number of characters – each one gets introduced separately and is somehow directly linked to a Suzuki car or motorcycle that gets “introduced” on the same screen. Nice idea, but I can’t wait for each episode to “air”, I will just set myself a reminder for in a few weeks time and then watch the whole story in one go…

You can watch also watch individual webisodes.

This is fanfreaking fabulous!

von | Jan. 9, 2007 | Blog, Digital Culture, Mobile Marketing

Steve Jobs has announced the new iPhone. And man, do I want one!! You can check out a transcript of the presentation at engadget, including photos of the new toy. I borrowed some, hope that is alright (let me know when you need them back).

The main thing: the whole phone is a huge touchscreen, except for a homebutton. I mean everything. Even the button lock is unlocked via a move on the touchscreen (one that can’t just happen by accident in your pocket).

You apparently also don’t need a stylus, as you can do everything with your fingers, almost as you are used to it from the clickwheel from the iPod.

All the Buttons you need appear when you need them:

I am absolutely fascinated by this. Of course you can also listen to songs and watch videos with it. Freeking brilliant, really.

So what will it cost?

So how much more than $499 should we price it? We thought long and hard about it… it does so much stuff…” He’s stalling for the drama. Enough Steve! “What should we price it at? For a 4GB model we’re pricing it at $499 — no premium whatsoever.
“We’re going to have an 8GB model for just $599.”

Unfortunately we’ll have to wait until June 2007 until it becomes available. And that’s probably only in the US. When will I be able to get it in Germany?

One Green Beer Bottle

von | Dez. 23, 2006 | Ad News, Blog, Online Advertising

We have already seen quite a few ideas of the internet being adapted for Advertising.

Now the Dutch Grolsch Brewery has taken the „one red paperclip“ story of the guy who in essence traded a red paperclip for a real house by doing many clever trades along the way. In the Grolsch Story, a guy trades the new green Grolsch bottle for many things, all the way until he gets a Rolls Royce. But then… well, see for yourself:
https://www.youtube.com/watch?v=3jAv5rJM1UE

(hat tip)