We have already seen quite a few ideas of the internet being adapted for Advertising.

Now the Dutch Grolsch Brewery has taken the „one red paperclip“ story of the guy who in essence traded a red paperclip for a real house by doing many clever trades along the way. In the Grolsch Story, a guy trades the new green Grolsch bottle for many things, all the way until he gets a Rolls Royce. But then… well, see for yourself:

(hat tip)