We have already seen quite a few ideas of the internet being adapted for Advertising.
Now the Dutch Grolsch Brewery has taken the „one red paperclip“ story of the guy who in essence traded a red paperclip for a real house by doing many clever trades along the way. In the Grolsch Story, a guy trades the new green Grolsch bottle for many things, all the way until he gets a Rolls Royce. But then… well, see for yourself:
https://www.youtube.com/watch?v=3jAv5rJM1UE
(hat tip)
Wo ich sonst so bin...