That is the tagline for Zooopa. Another crowdsourcing platform, this time for making ads. As it says on the homepage:
1. I give you a brand
2. You make and ad
3. You rate the best ones
4. I pay you
In essence: You make lots of ads, watch lots of ads, I pay only one ad.
Nice try.
It is common knowledge, that we are moving away from pure interruption advertising on to engagement marketing. Or something along those lines.
In order to engage users and invite them to check out the latest advertising, companies now seem to use YouTube to announce advertising campaigns. Here is the latest example of Adidas telling us that a new segment of the „impossible is nothing“ campaign will start on the 6th of March (so stay tuned!!)
https://www.youtube.com/watch?v=D67LVlXIrr4
I just wonder: who – except for us working in advertising – is really bothered if and when a campaign starts?
Here is a cool example of a „viral“ video for sneauxshoes skating sneakers done as a Stop Motion Film:
Very well done, even though they had some trouble during filming this, as you can see in this outtake:
(via Lumma)
Mini apparently steps into the path of the no longer existing BMWfilms.com by producing its own little clip series. They are a homage to the old starsky&hutch series, as adweek writes, and are directed by Todd Phillips, who directed the movie in 2004. Here is a trailer:
https://www.youtube.com/watch?v=NGrrPReQaOE
The website is hammer&coop, where you can find further movies. Three episodes are already online, the other ones follow one each per week.
One of my favourite advertising related news sources has retired. The blogs network Weblogs, Inc. has retired adjab.com.
It has been a good source of advertising and marketing input for me. Sometimes I could hardly catch up with all the posts that they put out everyday. And especially after not having read the blog for quite a few days (which is why I only found out now) I had expected more than only 30 unread posts – it already made me a little suspicious…
Shame. But, as it is written in a post of the 1st of February:
It’s important to point out that a blog retirement is not a blog failure. Here at Weblogs, Inc. we are continually honing our network to be the best content engine for readers and bloggers both. In part, that means figuring out how to divide our resources that, sadly, are not infinite. We have changed tremendously in the last three years, expanding wildly at the start into a sort of bulk publishing model, then refining and contracting somewhat into a leaner machine. We have more bloggers than ever before, and fewer blogs. That means a dazzling concentration of minds and voices in our chosen fields of publication.
Many thanks to you guys, I enjoyed the show.
On a side note, it seems like a few blog networks are consolidating. I know of at least another one in Germany, that stopped a few of their blogs. Anyone heard of any others? Does Gawker still run all its blogs?
Wo ich sonst so bin...