Mini apparently steps into the path of the no longer existing BMWfilms.com by producing its own little clip series. They are a homage to the old starsky&hutch series, as adweek writes, and are directed by Todd Phillips, who directed the movie in 2004. Here is a trailer:

https://www.youtube.com/watch?v=NGrrPReQaOE

The website is hammer&coop, where you can find further movies. Three episodes are already online, the other ones follow one each per week.

hammercoop.jpg