von thecod | Mai 26, 2005 | Blog, Online Advertising
Again, something from BK: the sithsense. Lord Vader guesses your thoughts. It took him 17 questions to guess what I was thinking. Which was nothing in particular at first and turned into something concrete while I was answering his questions. Funny – did he influence my mind at the same time 🙂
Disturbing: at the end, an odd looking „King“ comes in and seems to whisper the answer to Lord Vader. As if he needs BK to help him out… weird. Don’t think this will make it as viral as the chicken.
von thecod | Mai 18, 2005 | Blog, Online Advertising
At 3meverywhere.com 3m is boasting about the 50.000+ innovations. In a nice way, however, because the site is actually a lot of fun.
You enter an interactive movie telling a story, in which you have to find and pinpoint certain hotspots with your mouse – these hotspots obviously indicating 3m innovations. You’ll also get a short explanation every time you find one.
And if you don’t find all 15 you’re supposed to, you get a second try – while the game remembers the one’s you found so you only have to hunt down the spots you’re missing.
von thecod | Mai 16, 2005 | Blog, Digital News
AdJab and Marketing Vox have pointed to it, so I might as well: An interesting Article on Business Week (again) about some companies / industries putting more budgets into online campaigns with videos vs TV campaigns.
Nothing really new, but getting the business week perspective is nice – and also shows that the topic is more than ever being discussed…
von thecod | Mai 16, 2005 | Blog, Digital Marketing
Adage reports, that Nike has a billboard on the NY Times Square (1.5 million people see it every day!), where people can interact with the billboard via SMS and customise a sneaker they like. And once they’re done, they get an SMS with the picture of the shoe and a URL, where they can purchase it.
Nice. I just wonder: the service is only available a few hours per day. How do you manage a couple of thousand people standing in front of the billboard and have each one customize their shoe? Or will there be thousands of disappointed people, because they never got their go at fiddling with this billboard?
von thecod | Mai 15, 2005 | Blog, Digital News
Some might have seen this. The One Show Interactive is up, so you can now browse the fantastic entries – and see what was hot in 2004 in interactive advertising.
Most applauded was all the stuff Crispin Porter + Bogusky, Miami did – mainly for Burger King, of course. Burger King was also named the client of the year. Well, with the amount of interactive stuff they were putting their money to, the above agency must have been one of the best to work for last year…
von thecod | Mai 15, 2005 | Blog, Online Advertising
Evan and Gareth are sent on a mission by Axe: They need to find out the best way to pick up chicks, tagline: „play or be played“. They have a playbook with different ways to approach and pick up a girl and are now testing all the moves. More or less successfully, but funny nevertheless.
The site has all the ingredients you would expect: a journal (a blog so to say), little 48 sec clips of all sorts of events during their tour of the US, photos, Bios, and a forum.
Not sure for how long this has been online, but the forum isn’t very exciting yet, which let’s one assume that the site hasn’t really gone viral yet, as AdLand also states. They have some more background information on this, so go read it there, too.
Main message: Unilever is now focusing more on the web for it’s Axe advertising. Reason being clear: the target group zaps TV ads and has a short attention span anyway. That explains why no clip I found was longer then 48 secs. This seems to be the MTV-influenced maximum length of content people can pay attention to these days. Oh my. Considering that attention span, this post is getting way too long already…
von thecod | Mai 11, 2005 | Blog, SEO / SEA
This seems to be a good idea: Vidsense. A program working similar to Googles Adsense. Only difference: the context-sensitive input are little video clips. They are, of course, preceded by short adverts – 15-30 secs long. The clips are about 45 secs to 90 secs long. And the videos don’t start to play, unless a user initiates them.
This can be, of course be much more effective than Googles Adsense, as there is more than just text, but it’s (hopefully) not as intrusive as banners or rich media ads. And its relevant to the content your reading.
And you can also choose, if you don’t want X-rated clips, but only G-rated ones. (Other than that, you don’t have a choice).
Nice thing: you also earn money by a user’s click. Difference being: the click you need here is the one of the user starting the movie. And since the user doesn’t think the tool will take him off the current site (as it would be with Adsense), a click is much more likely…
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