Adage reports, that Nike has a billboard on the NY Times Square (1.5 million people see it every day!), where people can interact with the billboard via SMS and customise a sneaker they like. And once they’re done, they get an SMS with the picture of the shoe and a URL, where they can purchase it.
Nice. I just wonder: the service is only available a few hours per day. How do you manage a couple of thousand people standing in front of the billboard and have each one customize their shoe? Or will there be thousands of disappointed people, because they never got their go at fiddling with this billboard?