von Roland Hachmann | Apr 22, 2007 | Blog, Digital Culture, Marketing Trends
Yes, I have been on vacation. I didn’t announce it, that’s right. But you might have noticed, that the last post is rather old. I had 3 weeks, believe it or not. All vacation from last year, which I had to take now in order for it not to be cancelled completely. So I drove around Germany, visiting friends and family in Hamburg, spending some time on the baltic sea and taking a train to Prague to visit a cousin who currently studies there for his MBA. The Fotos from Prague you can find at flickr (where else?).
Interesting is the fact, that I actually spent most of my time during the three weeks not being online. A novelty for me, since I am usually in danger to „wilfing„. But it was actually very refreshing to read some books or just wander aimlessly through the streets and alleys of Prague 😉
And now (or say, tomorrow), I will return to some more regular posting…
von Roland Hachmann | Mrz 20, 2007 | Blog, Digital Culture, Marketing, Marketing Trends, SEO / SEA, Social Media Marketing
I know I am fairly late with this, but this is absolutely astounding! Yahoo! Pipes let’s users create their own feeds based on any information on the web. Here is an example of a meta-search-feed:
The pipe you’re looking at demonstrates how to use a few of the more powerful modules. In this example a variety of sources are queried with the same term. The results are merged into one feed. Next, all the items are sorted by what was most recently published. Finally any items with identical titles are removed and a new RSS feed is born.
This is how it looks like:
Once you have created a pipe, you can subscribe to the feed via the usual suspects – bloglines in my case.
Apparently you can meshup all sorts of types of information. A popular one for example is a mixture of appartments for rent and google maps.
A fascinating example of how „plattforms“ and „programming“ become less important, because users only meshup what is of interest to them any way. Question is: how can marketers make sure that users still receive marketing messages? (And like receiving them, at the same time – that will be even more important!)
von Roland Hachmann | Mrz 18, 2007 | Blog, Digital Culture, Marketing Trends
Wow, this is cool:Â Schmedley. Sort of like netvibes or pageflakes, but with a much nicer user interface – apple lovers will love this also, as it looks very much like the mac interface, with those widgets, but also with the navigation at the bottom.
von Roland Hachmann | Mrz 16, 2007 | Blog, Digital Culture, Marketing Trends
According to nutritionists, constantly eating (healthy) snacks throughout the day is better then indulging into huge meals ever so often.
The same seems to be true about information. David Armano draws some conclusions, all based on an article on wired that says:
Music, television, games, movies, fashion: We now devour our pop culture the same way we enjoy candy and chips – in conveniently packaged bite-size nuggets made to be munched easily with increased frequency and maximum speed. This is snack culture – and boy, is it tasty (not to mention addictive)
As David Armano writes:
Certainly blogs, and other shorthand forms of communications which have surged in popularity tell us something about ourselves and our attention spans. But maybe there is a new reality of bite sized content being extremely effective. Sure, we want people to read our books and watch our hour long TV shows including all the commercials—but we can’t FORCE them to. If they want bite-sized nuggets it’s better than nothing. And maybe we should be thinking about how we can serve up healthy bite-sized content and experiences?
He basically argues, that information snacking shouldn’t be a problem, as long as it’s healthy snacks we’re consuming.
Of course, a 7-course meal isn’t the same as a quick snack. But at least we spend some time with it. We will most likely even remember the 7-course meal much better than the quick snack.
The quick snack is in danger of being lost in short term memory, purely because of the other attractions surrounding it. We’re talking about an increasing shortage of attention within this snack-economy…
von Roland Hachmann | Mrz 11, 2007 | Ad News, Blog, Digital Marketing, Marketing, Marketing Trends, Online Advertising, SEO / SEA, Social Media Marketing
This seems interesting and obvious at the same time – a study about user revolution:
The report defines user revolution as a major trend that is happening primarily with consumers, who are taking control of content consumption and branding. The historically passive consumer is changing rapidly, not only becoming more informed and confident about purchase decisions, but also increasingly taking control of the consumption of information and content that used to be distributed by networks, studios, publishers and retailers […] We believe this will cause a significant rise in prominence of the Internet as a major content consumption and marketing medium.
The „news“ is from a report by Piper&Jaffrey. They list 12 key findings, such as predicted online advertising growth rates over the next few years (around 20% per year), the rise of communitainment (careful: new buzzword!), the rise of Usites (another one!) – sites with user generated content, and the increase of video ads.
At the end, they list the companies most likely to profit from these trends:
Google (and YouTube), Yahoo!, Disney, News Corp., Time Warner, Microsoft, InterActive, Facebook, Craigslist, Brightcove, Yelp, SINA Corp., Baidu, aQuantive, ValueClick, 24/7 Media, Netflix, Wikipedia, MobiTV, Digg and Hakia.
von Roland Hachmann | Mrz 3, 2007 | Blog, Digital Culture, Marketing, Marketing Trends
Another name for a „new“ generation – this time it’s all about „C“
Gen C is a generation of people defined not by age but by activity. The story of how I heard of it has involved two appropriate C-words already: Community; Connectedness.
There are more:
- Creativity
- Content
- Control
- Complexity
Gen C make their own content. Gen C form strong communities, and care about communication. They want to be connected. Gen C take on broadcast media on their own terms: They get involved, and are happy to make their own celebrities. Gen C control their own lives; they’re happy with complexity and continuous partial attention. Gen C work and live creativity: they work in creative industries, don’t look down on making and crafting, and want to adapt mass market products in acts of co-creation.
The article at Schulze & Webb (Pulse Laser) goes on about the empowerment, expectations and responses linked to this thought…
(thanks)
Wo ich sonst so bin...