Another name for a „new“ generation – this time it’s all about „C“
Gen C is a generation of people defined not by age but by activity. The story of how I heard of it has involved two appropriate C-words already: Community; Connectedness.
There are more:
Gen C make their own content. Gen C form strong communities, and care about communication. They want to be connected. Gen C take on broadcast media on their own terms: They get involved, and are happy to make their own celebrities. Gen C control their own lives; theyâ€™re happy with complexity and continuous partial attention. Gen C work and live creativity: they work in creative industries, donâ€™t look down on making and crafting, and want to adapt mass market products in acts of co-creation.
The article at Schulze & Webb (Pulse Laser) goes on about the empowerment, expectations and responses linked to this thought…