von Roland Hachmann | Aug 29, 2005 | Blog, Online Advertising
Nike has a new campaign in France with a microsite on which you can watch 4 small video clips. Even though the films are nicely done, I got bored after the first two, because essentially, their all too similar. And for the „game“: I don’t understand it, but then again, my french isn’t too good. Do I really only have to fill in my details and those of 10 friends? Or is there something more thrilling to this game?
Anyway. It’s a very simple mechanism to let this go viral and capture addresses. Wonder if it works…
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von Roland Hachmann | Aug 28, 2005 | Blog, Digital Marketing, Mobile Marketing, Online Advertising
There is a several things online for the new movie cry_wolf. What I just tried is the online game that is a AIM messenger based cluedo type of game:
Cry Wolf� the Game pits two groups of unequally informed players against one another in a discussion-centered contest of survival. Within the multi-round game, the well-meaning majority (aka „Sheep“) attempt to discern and eliminate destructive covert elements within the group (aka „Wolves“).
It seems to be fairly addictive, some of the players have played it 20+ times.
What’s most amazing is the type of product placement that is happening here and also, I guess, within the movie.
AIM is very prominently placed here. And you also need to have an AIM screen name to play this game. Even though the whole game is happening in a flash interface and not within the messenger. But AIM has provided the backend technology for this, I guess. This way, AIM should get lots of new registered users and once these users have an AIM account they might also use it for other chats. Nice idea. I haven’t seen a software product placement of this scale yet!
This is also available for mobile AIM to play on your phone. But I haven’t tried that yet, because I don’t have that on my phone, I don’t want that on my phone and it probably only works in the US anyway…
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von Roland Hachmann | Aug 27, 2005 | Blog, Digital Marketing, Online Advertising
A new microsite of Saab has one of these great viral, upload your own little movie clip things. They’re all really short, 15-60 sec. But what I most wonder about:
they are all reallly well filmed and edited in terms of angles, motions, sound and voice, as if all of them send in well-eidted videos. This could well be, but is rather surprising to me. I wouldn’t expect so many fine videos from „the ordinary public“. It almost looks like they pre-filmed and pre-cut these clips…
In the pictures section, it looks a bit more real. the fotos could really be from anybody and Mr Smith.
von thecod | Jul 31, 2005 | Blog, Online Advertising
A nice microsite from Sony for their k750 mobile phone cam focuses on the cam and the art of taking pictures. Just like the TV spot which you can also watch there. Amazing. Anything related to the phone, phone features, etc remains in the background.
what I do like, however, are the tips they offer for hobby photographers just like myself. Especially since I also have a new camera, the features and possibilities of which I am still exploring.
I don’t have that phone, but when I try one of these tricks, I will probably think of Sony nevertheless. Just wondering, if I will actually remember the product name. k750? Well, anyway. Nice site.
von thecod | Jul 27, 2005 | Blog, Online Advertising
According to the NY Times (found here and here) Unilever is trying webisodes for it’s „I can’t believe it’s not butter“ spray.
It is done in the style of old-fashioned soap operas, with all the clichees, etc. (I am relying on the judgement of the sources above, as I am not too much into soap operas.) It looks rather cheesy to me, with the product information („Low calories, low …“) lamely intertwined into the story.
The target group are women, and as more and more women using the internet, Unilever is now testing this channel. A Quote from the NY Times article:
„Classical advertising is not as effective and efficient as it has been in the past,“ said Javier Martin, who manages the brand at Unilever United States in Englewood Cliffs, N.J., „so we’re looking for more innovative ways to reach our consumers.“
The site is, like most of these kind of campaigns, relying on word-to-mouth. But I already read about some doubts people have. We shall see. I personally welcome the fact that more and more of the heavy TV spenders are testing the internet – my favourite channel.
Just one question remains, particularly as I am not from the US: a spray? Why a spray? And what do you do with butter you spray, where do you spray it? Onto a slice of bread?
von thecod | Jul 26, 2005 | Blog, Online Advertising
Watch me change of „The Gap“ is a site with good ambitions and it just plays on the voyeuristic mind of everybody, doesn’t it?
You first select your avatar (male / female), then you choose body and face features, then you choose what clothes they should change into, and then: watch them dance and strip to the music.
Of course, as a girl, you could choose a girl, personalise your own features, select your favourite clothes, etc. But in reality? No doubt: Guys will form girls avatars to their own taste and then watch them strip – same for the girls forming guy avatars.
Nice app, because you spend several minutes with the brand „Gap“, but this thing is too flat, in my opinion. I wonder if this really has the power of viral, ie if it is inspiring enough, so that people send this link on to their friends…
Wo ich sonst so bin...