A new microsite of Saab has one of these great viral, upload your own little movie clip things. They’re all really short, 15-60 sec. But what I most wonder about:
they are all reallly well filmed and edited in terms of angles, motions, sound and voice, as if all of them send in well-eidted videos. This could well be, but is rather surprising to me. I wouldn’t expect so many fine videos from „the ordinary public“. It almost looks like they pre-filmed and pre-cut these clips…

In the pictures section, it looks a bit more real. the fotos could really be from anybody and Mr Smith.