Nike has a new campaign in France with a microsite on which you can watch 4 small video clips. Even though the films are nicely done, I got bored after the first two, because essentially, their all too similar. And for the „game“: I don’t understand it, but then again, my french isn’t too good. Do I really only have to fill in my details and those of 10 friends? Or is there something more thrilling to this game?
Anyway. It’s a very simple mechanism to let this go viral and capture addresses. Wonder if it works…

Max Air