Absolut Vodka has a new online game out: similar to other campaigns I have seen already, this one is once again about spotting things in a large messy picture.
In this particular game, you need to find 82 of the typical Absolut bottles within 2 minutes. I guess with some practise you can do that, but certainly not on first try. So this one is good for repeated and prolonged brand experience!
And it fits well with their well-known advertising concept.
(via)
A little bit strange at first, but then again very interesting – and very much inviting to watch it at least twice (which means exposure to this ad of at least 4×30 seconds).
How can you facilitate that people will actually watch your movie trailer from beginning to end?
Do what Mel Gibson did with the trailer of his new movie „Apocalypto“. And make sure it spreads through the net.
Towards the end of the trailer, there’s a shot of a monkey. Pause the clip and use the cursor to move the trailer back 6+ frames. This man is clearly insane…and brilliant.
Terry Heaton writes about „The Economy of Unbundled Advertising“ which is about TV News and advertising in a Postmodern World – an interesting article in The Digital Journalist.
But now we’ve entered the world of unbundled media, where people download individual songs instead of buying CDs, watch programs when and where they want (without the commercials), and read news stories or snippets of stories
His advice to advertisers is to leverage this and fill the space with microchunks of your message ready to be picked up by smart aggregators crawling the web for information that users requested.
Wo ich sonst so bin...