Terry Heaton writes about „The Economy of Unbundled Advertising“ which is about TV News and advertising in a Postmodern World – an interesting article in The Digital Journalist.

But now we’ve entered the world of unbundled media, where people download individual songs instead of buying CDs, watch programs when and where they want (without the commercials), and read news stories or snippets of stories

His advice to advertisers is to leverage this and fill the space with microchunks of your message ready to be picked up by smart aggregators crawling the web for information that users requested.