von Roland Hachmann | Aug. 28, 2005 | Blog, Digital Culture, Digital Marketing
The Secret New York is a great idea of interactive sightseeing. There are several yellow arrows placed in NY with a phone number and a code. When you see one, you can call the number and type in the code. Then you hear a voice recording telling you all about this place and why it was worth for the yellow arrow.
The best thing about it: anyone can suggest arrow placements, for all sorts of reasons. On the website you can see the arrow placements and also the description. Sometimes, it’s even a short film clip about the place (I wonder, though, how you would use that feature on your mobile phone).
This in itself is a nice combo of web, mobile and real life. However, I think it won’t be long until this might be exploited by advertising or marketing:
1) Stick an arrow (whatever colour) to your shop door.
2) Users can then call up a number and listen to what other people said about your shop.
A community of shop (and/or product) reviewers like at shopping.com or others, only with shops in real life instead of online shops.
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von Roland Hachmann | Aug. 28, 2005 | Blog, Digital Marketing, Mobile Marketing, Online Advertising
There is a several things online for the new movie cry_wolf. What I just tried is the online game that is a AIM messenger based cluedo type of game:
Cry Wolf� the Game pits two groups of unequally informed players against one another in a discussion-centered contest of survival. Within the multi-round game, the well-meaning majority (aka „Sheep“) attempt to discern and eliminate destructive covert elements within the group (aka „Wolves“).
It seems to be fairly addictive, some of the players have played it 20+ times.
What’s most amazing is the type of product placement that is happening here and also, I guess, within the movie.
AIM is very prominently placed here. And you also need to have an AIM screen name to play this game. Even though the whole game is happening in a flash interface and not within the messenger. But AIM has provided the backend technology for this, I guess. This way, AIM should get lots of new registered users and once these users have an AIM account they might also use it for other chats. Nice idea. I haven’t seen a software product placement of this scale yet!
This is also available for mobile AIM to play on your phone. But I haven’t tried that yet, because I don’t have that on my phone, I don’t want that on my phone and it probably only works in the US anyway…
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von Roland Hachmann | Aug. 27, 2005 | Blog, Digital Marketing, Online Advertising
A new microsite of Saab has one of these great viral, upload your own little movie clip things. They’re all really short, 15-60 sec. But what I most wonder about:
they are all reallly well filmed and edited in terms of angles, motions, sound and voice, as if all of them send in well-eidted videos. This could well be, but is rather surprising to me. I wouldn’t expect so many fine videos from „the ordinary public“. It almost looks like they pre-filmed and pre-cut these clips…
In the pictures section, it looks a bit more real. the fotos could really be from anybody and Mr Smith.
von Roland Hachmann | Aug. 26, 2005 | Blog, Digital Marketing, Mobile Marketing
Adage writes, that Kraft offers recipes for iPods to download. Somehow I have heard similar stuff before. Can’t find it now, but there was a company in Japan, that sends recipes to mobile devices especially during the evening rush hours, so that commuters could read them while they’re on their way home.
What I could find just now, is a service for restaurants. Not quite the same, but similar idea…
Should try to find that other article, but unfortunately, that’s more than a year ago…
von Roland Hachmann | Aug. 25, 2005 | Blog, Digital Marketing
Business Week mentiones a new form of interactive billboards (thanks).
Mirage’s „interactive motion panels“ play „video“ clips — albeit without the use of any electronics or moving parts — on seemingly standard advertising light boxes. Walk by, and the picture moves. Stop, and it stops with you.
This should bring outdoor advertising to a whole new level! Interactive billboards is certainly something that many advertisers dream about. Digital interactivity where you don’t expect it – that should get everybodys attention. As the examples in the article of business week demonstrate.
von thecod | Mai 16, 2005 | Blog, Digital Marketing
Adage reports, that Nike has a billboard on the NY Times Square (1.5 million people see it every day!), where people can interact with the billboard via SMS and customise a sneaker they like. And once they’re done, they get an SMS with the picture of the shoe and a URL, where they can purchase it.
Nice. I just wonder: the service is only available a few hours per day. How do you manage a couple of thousand people standing in front of the billboard and have each one customize their shoe? Or will there be thousands of disappointed people, because they never got their go at fiddling with this billboard?
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