von Roland Hachmann | Apr. 25, 2006 | Blog, Digital Culture, Digital Marketing, Digital News, Online Advertising, SEO / SEA
- Webmonkey has an interview aboutSearch Engine Optimization: „Bryan Zilar recently sat down with strategy consultant and SEO guru Jason McQueen to talk about all things search“.
- Yahoo! now offers an online video meshup tool, writes business 2.0 blog.
- Futurelab calls the Gnarls Barkley Nr. 1 hit video a casestudy in word-of-mouth.
- Marketing.fm points me to the Technology Evangelist, who examines the differences between Online and Offline Advertising. Some interesting points he’s making.
- Wired writes about an interesting survey: „Some 45 percent of internet users, or an estimated 60 million Americans, said the internet helped them make big decisions or face a major moment in their life during the previous two years“
von Roland Hachmann | Apr. 22, 2006 | Ad News, Blog, Digital Culture, Digital Marketing, Digital News, Online Advertising
- The Boston Globe lists 8 reasons why blogging is good for you and your career. (via)
- Futurelab asks: Brand Innovation: What�s Next? and gives some advice how to change brand management in the future: „In short, brands need to stop talking „to“, yet start talking „with“ their customers.“ Not new, but always true.
- Church of the customer blog writes about some leading companies (e.g. Yahoo and Dow Jones) creating job positions for Word of Mouth Marketeers.
- German Advertising magazine w&v has good news: the online advertising market grows, even in Germany, and German multimedia agencies experience strong growth, too.
- Random Culture says, that the Long Tail should be the book to buy, if you only buy one book this year. I agree, I can’t wait for it either. It ships in July, but you can already pre-oder now at amazon.
- Another one from Random Culture: a video compilation with excellent Guerrilla and outdoor ideas
von Roland Hachmann | Apr. 22, 2006 | Blog, Digital Culture, Digital Marketing, Digital News
Scanning through my feeds, I noticed that there is a a lot of talk about the new Philips technology, that will not let the user skip ads, as AdJab writes, for example.
At the same time I now found out that
adfreak has received a comment by Philips, that this is not really the case, instead they just added a new functionality that let’s you choose whether you want to view the ads or not.
To me that sounds a little like Philips is trying to cover up a PR desaster.
Let’s see what other information we’ll get in the next couple of days…
von Roland Hachmann | Apr. 21, 2006 | Blog, Digital Marketing, Online Advertising
MarketingVOX has some info about the impact and effect of Online Advertising:
Some 57.1 percent of all web users 18 years and older say the internet serves as the primary source of information
I liked that figure, but when continuing to read, I had to find out:
TV commercials, however, apparently still make the most impression. Nearly half (49.8 percent) of respondents cited television as the most effective media to capture their attention, followed by the internet (22.3 percent)
The last quote, however struck and shook me.
more than one-third (39.5 percent) of respondents said those [online] campaigns were „recycling“ what was being done in other media; nearly one-quarter (23.0 percent) said the online campaigns were „worse“ than what was being done on TV, in newspapers and in magazines.
Is that the same in Germany? Probably.
Let’s change that. Now!
von Roland Hachmann | Apr. 20, 2006 | Blog, Digital Culture, Digital Marketing, Digital News, Online Advertising, SEO / SEA
- Adverblog points us to two adver-podcasts (or whatever they’re called) by Amazon and Bacardi.
- Nike has developed JogaTV, a desktop application that downloads latest soccer videos and related footage to a desktop near you.
- Gareth Kay links to a new ad for VW by their new ad agency CP&B. Nice idea, great execution!
- Google integrates real estate and auto search into its general search, writes Charlene Li. Making Google Base more relevant then ever.
von Roland Hachmann | Apr. 18, 2006 | Ad News, Blog, Digital Marketing
Chevy shares statistics about the Tahoe campaign
Of total submissions to chevyapprentice.com:
- About 84% have been straight product-pieces favorable to the Tahoe
- Of the remaining 16% of submissions, the majority are either anti-SUV (as a category) or the creator is using the ad as a platform to promote a specific cause or defame a particular group; a minority of submissions directly attack the product
- 4 million page views
- 400,000 unique visitors
- 22,000 ad submissions
Sounds like a huge success and I agree with Ben: display the stats on the campaign microsite itself, so that everyone can see how their contribution quantatively fits in with the crowd.
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