Chevy shares statistics about the Tahoe campaign

Of total submissions to

  • About 84% have been straight product-pieces favorable to the Tahoe
  • Of the remaining 16% of submissions, the majority are either anti-SUV (as a category) or the creator is using the ad as a platform to promote a specific cause or defame a particular group; a minority of submissions directly attack the product
  • 4 million page views
  • 400,000 unique visitors
  • 22,000 ad submissions

Sounds like a huge success and I agree with Ben: display the stats on the campaign microsite itself, so that everyone can see how their contribution quantatively fits in with the crowd.