von Roland Hachmann | März 17, 2006 | Blog, Digital Culture, Digital Marketing, Digital News
Steve Rubel points twice to a Forrester Research:
I guess this report is really worth getting.
Some other interesting stuff:
von Roland Hachmann | März 16, 2006 | Ad News, Blog, Digital Culture, Digital Marketing
Just a quick link: Jaffe Juice: A World without Advertising is now available for downloading. It’s a presentation he gave at the Boston Ad Club Symposium.
von Roland Hachmann | März 16, 2006 | Ad News, Blog, Digital Marketing, Digital News, Online Advertising
A highly amusing Microsite by Pepsi for the upcoming worldcup in Germany: mydadada.com
The main feature of the site is a video with some of the top footballers (ronaldo, ronaldinho, beckham) playing football against a bunch of bavarian (!) – not German – fellows. People outside Germany might not be aware of this: There is more to Germany, than just Bavaria. But I guess, people outside Germany don’t care about this (and why should they, admittingly).
The underlying song (da, da, da) is one of the most famous German songs – however, it is almost 20 years old. Question is: is it Pepsi, or us Germans, who couldn’t do any better than that?
A feature I found quite funny: „have your favourite German call“ – you can select a sentence spoken in a heavy German accent and then send this audio to a mobile phone of a friend of yours! It didn’t work for me, I guess it just works in the US.
I guess we’ll see a lot more of this in the next 3 months. Just wait what’ll happen, once the guys from England start „slagging the krauts“.
(thanks, Adland.)
von Roland Hachmann | März 15, 2006 | Ad News, Blog
Adverlab shows some incredible print ads that really make the most out of the medium, utilizing different paper types, etc.
As one of the many examples at adverlab:
(Nigrin car polish. original source)
von Roland Hachmann | März 14, 2006 | Ad News, Blog, Digital Culture, Digital Marketing, Online Advertising
The MIT Advertising Lab has news about the first ad made by rocketboom being live now. A series of ads sold for $40.000 on eBay.
You could potentially watch it here, however they currently seem to experience a lot of traffic, so the page won’t load properly.
As „we are the media“ writes:
It was only a month ago that they sold their first advertisement package on ebay. The highest bidder, an atm company, gets an advertisement put at the end of every Rocketboom for a week. Rocktboom gets complete creative control and retains the creative commons copyright on it and so if their client likes the advertisement and wants to show it on tv, they have to buy !
That they kept creative control is probably not in the favour of the advertisers, but as the article continues, rocketboom seems to have found a good way of integrating the ad into the show:
Because they are not limited to television’s thirty seconds, they have added subtlety and intruigue and a great narrative story to the advertisements that will make Rocketboom subscribers sit on the edge of their seats waiting for the next days advertisement.
(As mentioned above, I haven’t seen the ad myself, yet … so more commentary might follow.)
(triggered)
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