von Roland Hachmann | Dez. 12, 2006 | Blog, Digital Marketing, Marketing Trends, Online Advertising
Engagement By Engagement points me to Ten Mega Trends Transforming Marketing Measurements
They sound reasonable:
- Digital Network Adoption
- Attention Erosion
- Speed of Measurement
- Democratization of data and analytics
- Observational Measurements
- Unstructured Data
- Beyond Demographics
- Customer centric measurements and planning
- Data integration comes of age
- Reevaluating relationships with whom and what we measure
More detail on the linked website, well worth a read.
(Well, apparently, it was originally posted here by the author)
von Roland Hachmann | Dez. 12, 2006 | Blog, Digital Culture, Marketing Trends, Social Media Marketing
Steve blogging as the Creative Generalist had a brilliant idea some time ago:
A university pal and I made a pact upon graduation. The deal was that we would venture out into the world and build our careers but that one day we would meet up again and start our own university program, a Faculty of Everything. A paradise for curious generalist learners. Ideally, such a „school“ would be:1. Random – From the banal to the offensive to the foreign to the ridiculous, everything and anything is interesting.
2. Surprising – Each class would teach something new and completely unexpected.
3. Involving – A big part of learning is doing, so participation is a must.
4. Moving – Break free of the classroom to wander, explore and travel.
5. Inviting – Not unlike the popular idea conference format, guest presenters would be plentiful and varied.
6. Intersectional – Ideas and teachers from disparate disciplines bump into each other.
7. Multi-generational – Kids, adults, and elders together.
8. Multicultural – A mix of worldviews.
9. Playful
10. Never-ending – The semester would never end. There would be no final degree. Just a journey.
I’ll join anytime. Let me know when you start 😉
von Roland Hachmann | Dez. 11, 2006 | Ad News, Blog, Digital Culture, Digital News, Marketing Trends
It’s that time of the year again. Time to guess what will happen during the next year. My horoskope said it will be a brilliant year. But that’s just as precise and trustworthy as some of the predictions I posted about last year. Some of it became real, some didn’t. Well, PSFK is asking for 2007 Trends „You Tell Us What Will Be Big!“
People can upload videos to Youtube and find it through a PSFK tag that the video should be tagged with. Easy market research and publicity for PSFK, well done. I will looking into this quite frequently, I guess…
von Roland Hachmann | Dez. 8, 2006 | Ad News, Blog, SEO / SEA
I don’t understand the spammers. Why would they spam me and include a URL for Google? This is what I just found (and what Akismet missed, unfortunately):
HI! I’ve have similar topic at my blog! Please check it..
Thanks.
[url=http://www.google.com][/url]
there was no other URL in the whole spam comment. I don’t assume that Google would comment spam blogs (if they need a higher pagerank, well, they’d know what to do), so who did this and why? Can anyone enlighten me?
von Roland Hachmann | Dez. 7, 2006 | Blog, Digital Culture, Digital News
I love how you can manipulate or remix datasources in all sorts of ways to achieve „conclusions“ of your choice. This graph, for example shows, that apple is more successful at lower temperatures:
This is from Swivel, a new „community“ for data analysts. You can upload your own data remix, rate other people’s graphs. It’s all the web 2.0 stuff you expect but this time not for pictures, videos or other cool stuff, but rather data. Just data. And of course a lot of graphs.
So is this site of any particular use? – I don’t think so.
Will it attact huge crowds like YouTube did? – Not likely.
Wo ich sonst so bin...