von Roland Hachmann | Feb 25, 2007 | Blog, Digital Culture, Social Media Marketing
Here is a tough assignment: Shut down your computer for a whole day and become analog, as PSFK pointed out. They quote the official site with this:
Be a part of one of the biggest global experiments ever to take place on the Internet. The idea behind the experiment is to find out how many people can go without a computer for one whole day, and what will happen if we all participate!
PSFK continues with a few thoughts on what might happen:
A few scenarios come to mind. Emails will go unanswered, and blogs will not be updated. During lunch breaks, people might talk to their co-workers and go for walks outside. One might even buy a newspaper to catch up on the latest.
At home, computer games will wonder what they’ve done to cause their players to ignore them so completely. The echoes of IM bleeps and pings will temporarily cease.
But the underlying questions beneath Shutdown Day are: Are we so addicted and dependent on our computers that we cannot go without them even for a day? How do we relate to the world when computers are not the biggest blips on our radar screens?
I am uncertain if this is really worthwile. The vote currently goes at 17k „I can“ vs 2.6k „I cannot“. Well, of course. This is a Saturday. People won’t be working, and they can easily postpone their few emails to the following Sunday…
But hey. I will participate. I will be on vacation – I will hopefully be doing something fantastically analogue, like reading a book (yes, information printed on dead wood) in the sun (yes, real light, much brighter than anything I am used to)
von Roland Hachmann | Feb 24, 2007 | Ad News, Blog, Digital Marketing, Marketing, Online Advertising
Mini apparently steps into the path of the no longer existing BMWfilms.com by producing its own little clip series. They are a homage to the old starsky&hutch series, as adweek writes, and are directed by Todd Phillips, who directed the movie in 2004. Here is a trailer:
https://www.youtube.com/watch?v=NGrrPReQaOE
The website is hammer&coop, where you can find further movies. Three episodes are already online, the other ones follow one each per week.
von Roland Hachmann | Feb 18, 2007 | Blog, Digital Culture, Digital Marketing, Online Advertising
On Nagare Island within Second Life you can now test drive the new Concept-Car Mazda Hakaze. I have tried it of course, but controlling the car is not that easy. As you can see in that screenshot, I wasn’t the only one having difficulties. The one in front of me was no expert either. But it was fun, nevertheless. And I made the „Jump“. Which one? Go find out! (Coordinates are, apparently: Nagare Island 128, 128)
von Roland Hachmann | Feb 17, 2007 | Blog, Digital Culture
I love these „Zoomquilt“-Animations, they’re great:
Several artists gathered to produce an endless zoom animation where you zoom into one digital art only to enter another one through the center. All the way, until you reach the first one again. Brilliant. Each artist needs to make sure that their drawing fits with the previous and the next one following. At the end a flash programmer puts it together…
Here is a link to the Interactive Zoomquilt. And here is an automatic Zoomquilt.
There was already a previous project: Zoomquilt 2005. I already blogged about this on my German blog. That one was a little smaller, as there not as many artists involved.
von Roland Hachmann | Feb 14, 2007 | Ad News, Blog, Digital Marketing, Marketing, Online Advertising
Here is a nice little idea: Jeep and Marvel Comics have started a „user-generated-comic“ campaign. They have launched the below website:
The first couple of chapters of this comic are already available online. The next chapters wait for content input by the users – that is us, all of us. A professional comic artist will then put these ideas into this comic strip. And i assume, he’ll always make sure that there is a Jeep somewhere within the story.
And whoever participates gets a printed out version of the comic later on – or so it says on Adverblog.
I never guessed that there was such a big target group overlap between Marvel and Jeep. Or are they targetting the kids of Jeep drivers?