This blog launched 1 year ago out of pure curiosity. I already read blogs, I had read about blogs and at some point I was wondering what it was like to have and maintain a blog myself.
So I started this one and decided that I would blog about anything related to web culture, web2.0, digital marketing and advertising. I considered this easy to do, since I work in interactive advertising and hence have to deal with this on a daily basis anyway.
But posting on a daily basis, I didn’t manage sofar. I admire all those bloggers who put out (quality) content everyday, many even several times a day – while having a regular day job!
Still, I really enjoy this, so in 2006 I’ll continue weblogging anything interesting I find during my exploration of – and journeys through – that web-jungle out there.
Up and onward. Have a great 2006!
Just a quick update on a recent post: The Honda choir spot apparently had 800.000 viewers last week, as the wieden&kennedy blog states.
Not bad considering the fact that the distribution (=media) costs for this 2 minute piece must have been minimal compared to regular TV rates. Plus the fact, that many have blogged and/or talked about this.
Ad Blather pointed me to a great OOH ad:
Simon Dumenco writes, that a Blogger is just a writer with a cooler name.
Now, I would like to discuss with Simon, whether „blogger“ is such a cool name in the first place.
But since Simon „posted“ his article in the so called „traditional way“, even though already in the digital space, I can’t comment on what he wrote. I can only email him, leaving everyone else out of this conversation.
Neither can I leave a trackback on his post in order to show him that I am writing within my own blog about his points. (Will someone point him to my blog?)
I can’t have a simple public conversation with him. I could only ask him to join me in a discussion board or forum. But I can’t argue with him on the „digital street“, as I walk by, figuratively speaking.
Taking this thought one step further:
Traditional Media Publishing is like one person giving a speach to a large auditorium. You read it, then you discuss with your friends. Maybe you write a letter to the editor (like asking a question in a large auditorium – how many people do that, really?)
The forums and discussion boards are on the other side of the scale. After a short time, people tend to know each other very well and often it’s hard for strangers to join into the mostly well advanced conversations.
Blogs allow for discussions „en passant“. Comparable to a smalltalk party. You klick past many blogs, do some commenting here and there, engage in some discussions – and sometimes you find topics that capture your interest for a little longer so you stay (or come back often).
(btw, thanks to Steve Rubel for pointing out a whole lot of other factors why blogging isn’t quite just plain writing.
While Mercedes Benz amazes me with a fascinating microsite, BMW fascinates me because of the way they are testing new channels of interaction and user involvement:
I already knew for a couple of weeks about their
Then I found out about their vodcast,
as well as their podcast.
Now I found, that they even supply you with a mediaplayer, through which you can receive all the above mentioned content, plus more than 3,000 online radiostations (as they claim).
Much of what they distribute through these channels are typical PR things (news, (video-) interviews at tradeshows, etc.). All in all a good way of keeping their fanbase engaged with the brand!