von Roland Hachmann | Mai 31, 2007 | Blog, Digital Culture, Digital News, Marketing Trends, SEO / SEA
This is one of those most amazing setups: Bill Gates and Steve Jobs are being interviewd during the „All Things Digital“ conference this year. They talk about the computer, software and internet industry, some thoughts about the history but also the future, etc. Well worth watching, also very entertaining!
It already starts with a prologue of other incidents in the last few decades, when the two met for discussions.
Watch Steve talk about things he can’t talk about yet, but „they are beautiful, so amazing, they will blow you away“. Again and again. And Bill trying to tell fascinating stories by stating facts.
If you don’t have the time to watch it all the way, make sure you watch at least the „highlights reel„
von Roland Hachmann | Mai 30, 2007 | Blog, Digital Culture, Marketing Trends, Social Media Marketing
Here is a cool 60 minutes video of a David Weinberger presentation on his new book „everything is miscellaneous„.
A video used to be embedded here but the service that it was hosted on has shut down.
60 minutes is quite long. But it is very much inspiring, if you’re into the categorization of things, the order of information, data vs metadata, etc.
von Roland Hachmann | Mai 24, 2007 | Ad News, Blog, Digital Marketing, Online Advertising, SEO / SEA
Latest news is: Google is now testing in-Stream Video ads:
Ad creative will be less than :30 and made skippable for users. Publishers will be able to select which videos to monetize, and track their performance using AdSense. Publishers can also choose where the ads will appear within the videos. Akin to standard AdSense deals, ad revenue will be split between the website publisher and Google.
And – though slightly unrelated: They now also sell TV Ads, as found on their AdSense ads.
Seems like they’re really moving into video ads in many ways now.
von Roland Hachmann | Mai 17, 2007 | Blog, Digital Marketing, Online Advertising
Dish your dirt is a small „viral“ online campaign site for Gavin & Stacey, apparently a UK sitcom or something like that. It asks you around 10 questions on embarrassing or stupid things you might have done at the office, at parties, etc. The nice thing is a little shocker at the end, which reminds me of a couple of joke *.exe files that were sent around a few years ago. Unfortunately the bad quality of the screenshot gives it away (you’ll see what I mean once you’ve gone through it).
From a marketing perspective there is an intelligent feature in it. While you wait for the „time consuming“ calculation of the results of this survey, you get to see a short trailor clip of the show… Something you might otherwise not have watched.
von Roland Hachmann | Mai 17, 2007 | Ad News, Blog, Digital Marketing, Online Advertising
Wo ich sonst so bin...