von Roland Hachmann | Mai 16, 2007 | Blog, Digital Marketing, Digital News, Online Advertising
A nice idea: In this movie by Axe, you can choose 2 or 3 times, which way the story of the movie should continue. Should the guy go with the girl(s), or should he resist and go home?
Naturally, the movie only ends well, if you click on „continue“ each time, so that the guy gets off with all the girls that lure him away.
Since I have a decent broadband line, I can watch the movie in good quality in almost full screen mode! Amazing, how this has evolved from the small thumbnail sized ads a few years back.
(found on adverblog.)
von Roland Hachmann | Mai 15, 2007 | Blog, Digital Culture, Digital Marketing, Digital News
Something for the German readers of this blog. German weekly magazine „Focus“ shows video interviews with celebrities of the digital world. I suppose these videos were made during this years DLD conference.
You can find names like Marissa Mayer, Lars Hinrichs, Arianna Huffington, Caterina Fake, John Naisbitt, Bruce Sterling, etc. Well worth watching, they’re short enough, only a few minutes each.
von Roland Hachmann | Mai 9, 2007 | Blog, Digital Culture
Having first looked at joost a few days ago, I wasn’t very impressed with the contents I could find. But certainly, they are (were?) still in beta. Now you can read everywhere that they are signing new deals with content providers / producers / TV stations.
In Tuesday’s deal with Time Warner Inc.’s Turner Broadcasting System, Joost said it would air episodes of the popular “Aqua Teen Hunger Force†and “Robot Chicken†from Turner’s Adult Swim network, along with “Larry King Live†and other CNN news and interview programs.
Still doesn’t sound too great to me, but then there are apparently other deals, such as:
- Sony Corp. will run episodes of several old TV series including “Charlie’s Angels†and “Starsky & Hutch†on Joost.
- Time Warner’s Sports Illustrated will run photo shoots and programs about its swimsuit issue.
- The National Hockey League will broadcast vintage games and game highlights.
- Hasbro Inc. will run old episodes of “Transformers†and “G.I. Joe.â€
If they continue like this, then they will soon enough have a lot of good quality content. Considering that you can choose what you watch, and the fact that the quality of the streamed (peer-to-peer) videos is very good, this is a real competition to any regular cable TV…
von Roland Hachmann | Mai 5, 2007 | Blog, Digital Culture, Digital News
Call me old fashioned, or what. But the new timeshifting function I got, purchasing that digital TV adapater for my laptop, still needs some getting used to.
It’s a fantastic luxury to be able to just „pause“ live TV when you’re getting a new beer or something like that. But the thought of being able to pause live TV is so strange, that I still forget about it most of the times. And then I am mad at myself, returning to a well progressed movie, knowing I could have paused it… Oh well…
Next thought: If I consider myself quite adapt with new technologies – how long will it take for the average German TV viewer to „routinely pause TV“?
von Roland Hachmann | Apr 30, 2007 | Blog, Digital Culture, Marketing Trends
Sitting in the sun of our office balcony today, I was very busy explaining to a colleague about joost, about kyteTV, as well as the fact that TV changes and advertising needs to adapt. In essence, I told her, that soon enough regular TV programming will be a thing of the past and that TV stations needs to rethink how they will distribute content (if they want to continue to play a role at all).
And then, right after work, I went to the local computer store in order to buy a DVB-T (digital television) adapter for my laptop, because I want to be able to watch regular television while surfing around the blogs. Stupid, isn’t it?
Wo ich sonst so bin...