This is a great idea showing how donating blood doesn’t take much more time than watching a clip on YouTube. You have to click on the image below, since (due to the effect, which I won’t give away here) the clip cannot be inserted into any other pages just like YouTube clips. Enjoy!
(hat tip)
So here it is. Another „make your own advertising“ by Axe. This time Axe offers a platform for user generated advertising, the briefing for these clips should be fairly clear. At the end of the day, this is a campaign, with a globally comprehensible idea.
However, I am not sure if this campaign really is an international campaign. (This site is in German). But you get the picture, and the videos are, well, boom chicka wah wah. What more need I say?
The Searchnomics Conference just took plave a few days ago. Read/Write Web covers the presentation of Marissa Mayer of Google, who talked about 8 areas Google is currently working on (or has launched only recently), which will define the future of search:
Automated translation: According to Mayer, someday in the future Google could automatically search content in all languages and present all the translated results to the user on the same page, regardless of language!
Book search: they are adding metadata about books, so that Google’s algorithms can understand what the book is about, relevant references, and availability of the content.
Images and video: one of their recent changes is to include all web videos into Google search; it is no longer limited to content within Google Video
Voice search: a free phone service that you can call to perform a voice search. As the usage of this system rises, the increasing number of samples of user input will be used to improve voice-to-text technology; users are, in effect, training the system to recognize voice commands
Universal search: the blending of different types of content, such as images and news, into the main search engine
Maps and local search: There are some interesting new advances in this area – for example, Google Maps now supports traffic display, based on data licensed from third parties…
Client software: Google Gears and Gadgets: Google Gadgets enables third-party developers to create tiny applications that live on the desktop and connect to the web in the background to pull in information from the web. Google Gears provides a browser plug-in that, in Mayer’s words, takes Ajax applications and makes them better.
iGoogle: As an example, Mayer said that although she’s a big fan of Netflix, she probably would not make it her home page; with a gadget, however, Netflix could still establish a presence within her home page
One of the most interesting things for me is, however, how people get so excited about Marissa Mayer:
At the end of the session, I had the opportunity to meet her briefly [certainly one of the high points of the conference for me!]
Admittingly, she is pretty. And supposedly, she is also very smart. But the main things is positioning. She is a pretty and clever girl in a world of geeks.
Doritos has already made some experiences with user generated content – asking users to submit their homemade ads with the chance of having it aired during the superbowl. We all know how the story ended: a $13 video was put infront of an audience of 90 million people.
Pringles now sponsors Spiderman III and aks people from across Europe
to shoot short films with Pringles as the star of the film.
In true 2.0 fashion, people can then rate the videos. And of course the videos are hosted on Google Video (why not YouTube?), so they can be spread. Like I am spreading this one here which really looks user generated, yet it is one of the highest ranking videos on the site (no video got more than three stars sofar):
It is a strange stretch between the scenes in this ad and the product. But nevertheless, it is the absolute pillow fight, love it!
Wo ich sonst so bin...