von Roland Hachmann | Feb 6, 2007 | Ad News, Blog, Digital Marketing, Marketing, Online Advertising
Clickz references a study about user generated content – or consumer generated content, as it should rather be called. This is from August 2006, but nevertheless quite interesting, as there seems to be some interesting findings even related to „traditional“ internet advertising:
Almost three-quarters of people who publish amateur video content online are under 25, and of those, 86 percent are male. […] Other findings of the „Generator Motivations Study“ include that as many as 73 percent of content generators notice Internet advertising, a much higher ration than what’s found in the male 18 to 24 year-old demographic as a whole. Also, 57 percent of all content creators surveyed said they are willing to feature brands in their videos, and many within the group have already done so. […] The report suggests opportunity for marketers, if campaigns are executed properly. „Approaching the right communities, with the right tone and incentives can motivate users to generate content featuring brands,“ the report said.
Sounds good, being from Germany, I now wonder if the situation is (or will be) similar in Germany?
von Roland Hachmann | Feb 1, 2007 | Blog, Digital Culture, Marketing Trends, Social Media Marketing
Seems like there is no age limit for any web2.0 application. We were already amazed with geriatric1927, who started fiddling with a webcam and quickly gathered a huge crowd of fans.
As of August 16, 2006, geriatric1927 was the most subscribed user on YouTube. His rise to the #1 position took place in just over a week.
Not quite as „multimedia“, but a little older instead, is Don. He blogs on his blog „Don to Earth“ and with 93 years old, he is probably one of the oldest, if not THE oldest blogger on earth.
I am certain, that in 40-50 years time, there will be millions of 80+ year old webusers blogging and youtubing away (if blogs and youtube then still exist). But at the moment this is an amazing step by these two guys. If I look at my grand dad, who has trouble understanding the concept of any modern digital device, I cannot imagine him writing a blog. (He does own and use a cell phone, though).
At the same time, I am curious (as I already wrote earlier on), how much (personal) content will float around a most probably gigantic social web. There might be 80+ year old bloggers who have an archive of 40+ years of blog posts…
von Roland Hachmann | Jan 31, 2007 | Ad News, Blog, Marketing
Interestingly enough, many super-advertisers skip this years super-bowl. P&G, Unilever, Microsoft all won’t show a single ad during the game.
There are some noteworthy quotes in that article:
A quote of John B. Williams, general manager-Windows global communications
We think we have a product and a message that stands alone. Borrowed interest is always something you look at, but [our marketing] will give us more pop, in our opinion, than going into a Super Bowl environment.
A P&G spokesperson stated via email:
Simply put, we’re looking to optimize the intro of the new campaign, and the Super Bowl was not part of the strategy
Seems like the main advertising sports event had reached its peak last year and is now on the decline. At least as long as they don’t change something about the setup – i.e. prices, integration with other media/events/channels, whatever. Does that mean advertisers will shift more to online? Not necessarily so. Dove experienced good results with outdoor last year and expects more resonation of the academy awards.
In the end it shows that currently everything is under close scrutiny, even events like the superbowl…
von Roland Hachmann | Jan 30, 2007 | Blog, Digital Culture, Digital News
It’s this blogs 2nd Birthday today. Yes, Web Jungle is two years old. I am rather excited about this, as it doesn’t appear to me as if I have been working&writing on blogs for so long. I can still remember having started on the old blogger.com space: http://jungleweb.blogspot.com/
Then, when I noticed I would indeed continue with blogging, I moved everything to my own domain with a much more flexible blogging software. So I moved to web-jungle.com and wordpress. Now this again is even more than a year old.
I have blogged with wordpress since September 2005. Since then I have abandoned the blogspot location. Interesting, that my content is still there – talking about digital trash!
Looking around, I notice that some blogs are already a few years old (but still only up to 6-7 years at the most!!), and I wonder, if blogs will, from now on, continue to be part of some peoples lives? Will I still blog in 5, 10 or 20 years time? How big would my archive of information be? What wealth of information and links would it provide?
What wealth of information and links would generally exist in 30 years, if bloggers and content-/link-platforms continue they way they manage content these days?
All these are faszinating thoughts, theoretical in nature, as we’re all going to experience the effects of the web at the same time, with lot’s of people putting out theories, with only a few really succeeding in implementing good platforms and everybody learning and adapting as they go along.
I already enjoy the ride, how about yourself?
von Roland Hachmann | Jan 28, 2007 | Blog, Digital Culture, Digital Marketing
Here is a curious initiative: Sweden to set up embassy in Second Life
Sweden is to become the first country to establish diplomatic representation in the virtual reality world of Second Life, officials said on Friday.
„We are planning to establish a Swedish embassy in Second Life primarily as an information portal for Sweden,“ Swedish Institute (SI) director Olle Wästberg told AFP.
They won’t issue visa, instead they will tell people how the obtain visa for Sweden in the real world. And they want to inform people of how nice and beautiful Sweden is… This sounds more like a regular tourist information to me, than an embassy. But nevermind – I like Sweden and I hope this helps.
Wo ich sonst so bin...