Do you remember the iPod ad the school teacher George Masters produced a few years ago? Well, there is a new fan-created ad, this time by an 19-year old from the midlands in the UK. And while Apple never even made a single statement about the ad Mr. Masters produced in 2004, they now asked their agency TBWA/Chiat/Day to fly the boy to LA and professionally produce the ad.
At the time of writing this, the ad had been viewed more than 440.000 times, 388 comments, and 569 favourites.
This success is probably also due to the case that big shots like the NY Times, Wired, Gizmodo, and MacRumous picked up on the story… And the fact that „User Generated Content“ has become a rather familiar concept since 2004 – apparently even for „divas“ like Apple.
(But if you ask me: it’s a horrible ad, especially the music!)
As I twittered already: I received Joseph Jaffes new book „join the conversation“ today. Much faster than I thought it would take amazon to deliver it. I have already started reading it and sofar it’s good!
Joe utilized all the means of new marketing (conversational marketing!) to produce and promote the book: Bloggers were helping to design the cover, within a wiki everybody could help write chapter 10 (there seems to be a system – chapter 10 was also the „odd one out“ in his last book the chapter being downloadable as an audio file from his website).
There is also a blog for the book, jointheconversation.us. And in true conversational effort, everyone can be an author in this blog (let’s hope that doesn’t become too messy).
Last week Joe managed an amazing coup of „bumrushing“ the amazon charts by asking all his blog readers, podcast listeners and facebook friends to join the „bumrush the charts“ event on facebook.
This basically meant for everyone to buy the book on one single day, so that the collective effort would push the book up the charts at amazon.com. (This is also why I bought the book last Sunday – I was going to get it anyway, so why not take part in that exercise.)
The last result I could see: #2 in business books (behind Alan Greenspan) and #26 overall. Pretty impressive! It dropped down again to lower ranks in the meantime, as one would have expected with a fairly new title, but let’s see where it will get to over time.
FastCompany writes about the way twitter proved to be very useful during the californian fire disaster:
the service is allowing thousands of Southern California residents to stay safe by receiving up-to-the-minute geographical information about the spreading fires. Twitter’s short, instant updates are perfect for bare-bones, factual updates, and and it’s not the only Web service helping out panicked Californians. Several Google Maps mashups have emerged with dynamic blaze information and evacuation details, and a number of blogs are tracking the destruction chronologically to allow people to predict if their homes will stay safe.
People could track the relevant tweet-threads by following keywords such as #sandiegofire. Some relied much more on this source of information (i.e. tweets via mobile decive) than their landline based internet connection, which could have broken down at any time.
This is obviously a tragic example of how twitter can be useful. But nevertheless it shows that there is a lot of potential in this one-to-many sms/microblogging tool.
(via and the email of a colleague)
Michael Wesch of Kansas University has published his third video on the effects of modern society&technology on (young) people
To quote Mitch Joel, who nailed it down nicely:
I know that most people will see this as a wake-up call for their industry, but I find it especially relevant to the Digital Marketing industry. Young people are learning about Marketing in the types of environments depicted in A Vision of Students Today. We need to empower and power them better. From the looks of things, they are already using the tools needed to succeed, but are stuck in „industrial complex“ like systems. They are mass collaborating, they are engaged in online social networks, they are spending more time with communications like email. Overall they are primed to be excellent professionals in the Digital Marketing space.
The other two videos have been around for a little longer already, you might have seen them:
Web 2.0 … The Machine is Us/ing Us
Some interesting facts for my German readers: There is a new research published by TNS Infratest about about the users of web 2.0 offers. According to this research the senders or creators of content are still amongst the younger audience, while the recipients and content consumers are amongst all age groups:
WÃ¤hrend etwa ein Drittel (33 Prozent) der Verfasser von BeitrÃ¤gen [von Wikipedia] unter 20 Jahren sind, liegt der Anteil der Leser, die 30 Jahre und Ã¤lter sind, bei 65 Prozent.
Also with blogs we need to differentiate:
Hier sind 41 Prozent der Personen mit einem eigenen Blog unter 20 Jahre alt. Die Blog-Leser hingegen sind deutlich Ã¤lter, bereits 35 Prozent sind Ã¼ber 40 Jahre alt, nur 20 Prozent sind unter 20 Jahren. â€žDas heiÃŸt, Blogs werden zwar auch von Gleichaltrigen gelesen aber gleichzeitig scheinen sie auch fÃ¼r Personen interessant zu sein, die nicht direkt in der Altersgruppe des Blog-Besitzers zu finden sind. Dennoch sind aber auch Erwachsene unter den Blog-Schreibern: Immerhin ein Viertel aller Blog-Besitzer sind Ã¼ber 40 Jahrenâ€œ
Notable is also the difference of topics chosen by men and women:
Am hÃ¤ufigsten werden Weblogs als persÃ¶nliches Tagebuch genutzt (61 Prozent), aber auch konkrete Inhalte wie Reise & Urlaub (30 Prozent) und Wissen & Lernen (24 Prozent) werden von den Bloggern thematisiert. Frauen nutzen ihren Blog hÃ¤ufiger als persÃ¶nliches Tagebuch (76 Prozent der Blog-Besitzerinnen). MÃ¤nner behandeln eher konkrete Themen, wie Computer & Software und Nachrichten & Politik. Die Themengebiete Wissen & Lernen und Reise & Urlaub sind bei beiden Geschlechtern in gleichem MaÃŸe beliebt (jeweils ca. 30 Prozent der Blog-Besitzer).
Here you can find a PDF with some (very few) Charts.