von Roland Hachmann | Jan 8, 2006 | Blog, Digital Culture, Online Advertising
A lot of sources have already talked about this site: The million dollar homepage, where a guy is selling off 1 million pixels of his homepage at $1 per pixel. By the way, he needs more than the average screen resolution of 1024×768, because that’s just 786432 in total – that means more than 200,000 Pixels are definitely not visible when visiting the site!
Now he’s selling of the last 1,000 Pixels on ebay. Which is always good for publicity – selling on ebay, that is.
Amazing fact: the bids are already over $160k!
So I go on to ask myself the same question as probably 1 million other people worldwide: Why didn’t I come up with such nonsense? All my other ideas are usually just as stupid!
Oh, and while we’re wondering who might be the lucky bidder: my guess is that it’ll be the Golden Casino, once again. They already bought the car of the pope, some burned piece of toasted bread, the linconl fry, etc. All via ebay – the must have a coop with ebay on this. (There was once a blogpost by someone on how to create a buzz through useless ebay auctions, but I can’t find it any more – this was definitely before de.licio.us!)
von Roland Hachmann | Jan 6, 2006 | Blog, Digital Culture
TechCrunch had a post almost a week ago about a Favor Exchange called Favorville:
Favorville facilitating the exchange of helpful acts.
Favorville.com is a social networking tool which provides members with the opportunity to help and be helped by others. With Favorville, members can post help requests, offer help and help grow the community.
Of course, the site also has a rating system, just like you think it should have, when you’re used to sites like ebay.
I really like this idea! And apparently, there are a first couple of people in Frankfurt, Germany taking part in this!
Spread the word, this could easily become one of the most useful communities on the web!
von Roland Hachmann | Jan 4, 2006 | Blog
The first rumours about new prices for Superbowle Ads are out here (Joe complaining a „little“ about the new price increase) and here, and some more coverage on CNN.
I am not too much into sports, so I didn’t make the connection immediately, but with what CNN writes, spending that much money on the superbowl does seem like a huge waste:
Still, some advertisers may be wary of spending so much, especially since the Winter Olympics begins just 5 days later in Torino, Italy. NBC will be airing the Olympics from Feb. 10 through Feb. 26. […] Shari Anne Brill, vice president of programming with Carat USA, a media-buying firm, added that the Olympics might be more cost effective, since a company could buy several Olympics ads for the cost of just one Super Bowl spot.
But it doesn’t just affect mediaprices:
…the increased pressure to produce ads that will please critics and viewers has some advertisers nervous. Some companies may skip the game, Scanzoni said, simply because they don’t think their ads are good enough.
Good TV ads quite often also cost a lot of money, while you never know how for sure the broad audience will like them.
I guess we’ll see more of that kind of argumentation in the next couple of weeks.
As mentioned, I am now reading Joe Jaffe’s book „Life after the 30-second spot“, so I follow this debate closely.
von Roland Hachmann | Jan 4, 2006 | Blog
Happy new year! Hope you had a nice christmas break. I know some didn’t because my feedreader displays well over 1,500 new posts since december 20th. Not sure if I will bother to read all that or whether I’ll just quickly scan the headlines for the most interesting news.
Also, I want to read something completely different, being sent to me on paper: the book Life After the 30-second spot by Joseph Jaffe. Joe asked the blogosphere to write reviews of the book. In exchange he would send everyone willing to review the book a copy of it, no questions asked.
My copy arrived sometime during christmas break, while I was out of town. So now I will start reading that first, so that Joe get’s his review not too long from now.
Many thanks in advance, Joe!
Wo ich sonst so bin...