von Roland Hachmann | Aug 25, 2005 | Blog, Digital Marketing
Business Week mentiones a new form of interactive billboards (thanks).
Mirage’s „interactive motion panels“ play „video“ clips — albeit without the use of any electronics or moving parts — on seemingly standard advertising light boxes. Walk by, and the picture moves. Stop, and it stops with you.
This should bring outdoor advertising to a whole new level! Interactive billboards is certainly something that many advertisers dream about. Digital interactivity where you don’t expect it – that should get everybodys attention. As the examples in the article of business week demonstrate.
von Roland Hachmann | Aug 25, 2005 | Blog, SEO / SEA
The New York Times has an article about the recent developments of Google, how it leaves puberty, appears to be more like one of those establishment companies (and not much longer like a rebellious Silicon Valley company) and turns rather arrogant and hungry for control, power and money. Sort of like what Microsoft used to go through and now is…
Some nice quotes:
It was not that long ago that Google reigned here as the upstart computer company that could do no wrong. Now some working in the technology field are starting to draw comparisons between Google and Microsoft, the company in Redmond, Wash., that Silicon Valley loves most to hate.
Google is at that inflection point where it’s starting to act like an establishment company, and Silicon Valley is a rebel culture
Google is the new evil empire, because they’re in such a powerful position in terms of control. They have potential monopolistic control over access to information.
I have already raised some doubts about Google here and here .
It’s going to be interesting over the next 2-5 years how Google will shape and embrace the world of information…
von Roland Hachmann | Aug 25, 2005 | Blog
Within the internet, I already wrote about the fact that content and advertising merges slowly. Also in some newspapers this is the case, I found. But now, in Adage
I found an article that states how ads are now part of the movies – or movie/show trailers, rather. So there are no 30″ clips any longer. There is no story wrapped around a product, but a story containing a product. Which would be old news if it was regular films, think of product placements. But in this case, the include the brands in trailers for upcoming shows…
We’re trying to create an environment between shows and movies that’s so useful it’s TiVo-proof
TiVo-proof is probably one of the most commonly used expressions amongst TV-advertisers in the US these days, I guess.
‚When IFC’s creating these mini movies, these interstitials, we want them to be reflective of their channel but with Heineken integrated into it,‘ she said. ‚You don’t want to be overt. The people who are watching don�t want anything in their face.‘
Good bye to interruption advertising.
von Roland Hachmann | Aug 24, 2005 | Blog
This just went live: Google Talk.
I already tried it with someone in NY (who made me aware of this, thanks, Ace).
Quite a few have written about this, too.
Looks like any other instant messenger, and I guess at the moment it is. It offers the regular features, including phone-like talk services. And, being real american, it has a typical clause at the bottom of the page:
Google Talk is not a telephony service and cannot be used for emergency dialing.
(Though I think the one from Yahoo! is even better: )
Emergency 911 calling services not available on Yahoo! Messenger. Please inform others who use your Yahoo! Messenger they must dial 911 through traditional phone lines or cell carriers.
So why download this? I already have 4 different messengers, that I combine in Trillian. This is already stupid, but I have no choice – but unfortunately, most of the people I know are on the known messengers, of which O’Reilly says
It’s an open standard–the big boys (Yahoo!, MSN, AOL) are notorious for pissing matches over interop that make MMS messaging on cellphone look like a W3C hot-tub party
The Google tool imports all my contacts from Gmail. That’s great, however I don’t have any contacts there, for the same reasons as above. I also didn’t need another Email provider…
They might achieve market dominance with this. But only, if the whole Jabber movement goes „AOL“ and covers wider segments of the online community.
However, this article says it’s rather about Google wanting to buy Skype.
von Roland Hachmann | Aug 24, 2005 | Blog
Well, it’s done. I moved to a new URL with a wordpress blogging software.
Much still needs to be done. Some details in the sidebar and also, the headergraphic.
I copied the image of the frankfurt skyline from my other blog, since I haven’t got another image at the moment. And I hate visual searchs. Not at Getty or other image banks (that would be nice, but I can’t afford them), but on my hard drive.
But at least I can start posting again. Didn’t want to post on the old location, knowing I would move soon…
Wo ich sonst so bin...