Yahoo has just launched a new search from their labs: intent driven search – called Yahoo Mindset. You can fine tune the results you get by moving a slider on a horizontal axis between „research“ and „shopping“ – admittingly the two most common intents people might have on the net.
Typing in the words „Mobile phone“ I got the following top two results (after the sponsored results!):
– Cellular Phone Antennas and Human Health
– Mobile Phone Virus >> News, Reviews and Alerts
– Amazon.com: Cell Phones & Service
– Mobile Fun Limited
So that proves it works well. But how will they expand this tool, when they take other intents into consideration, that users might want on the internet, like communicate or play?