Today seems to be infographic day, I apologize in advance. But I couldn’t resist the following one about ROI.
The ROI of social media is still the holy grail. But MDGadvertising has produced an infographic, in which summarises many facts and approaches of the industry on how to get closer to a relevant ROI score. Facts like:
- Current status of social media marketing in the mix
- Metrics used by CMOs to measure social media marketing activities
- Estimated ROI of various marketing activities / platforms
- Key objectives of social media marketing
- and many more.
Take a look:
When investing time in any marketing effort for your business, be sure that you are making the most of your ROI (return on investment). This means the money or time (because we all know by now that time is money) you devote to your social media campaigns needs to be delivering some sort of payoff. This payoff might be financial or perhaps another type, for instance developing important and beneficial connections. The main thing about ROI is that you simply need to decide before hand what you expect social media to do for you and your business.