There is a new, useless but nice idea for ad campaigns: Sony is currently shooting their new commercial. We all remember the Bravia Ad with the million-colour balls in the streets of San Francisco. Well, the new commercial is going to be shot in (sunny?) Scotland, as the blog for the commercial mentions. And that’s also the interesting news. Sony decided to open a blog that updaets us on the production of this new ad.

Now, that is an interesting idea and I am sure many advertisers will follow that blog more or less frequently. But is it really useful for the general public. (Or, on another matter – who is the target audience of that blog?)