PSFK again points me to something. Which is, in a way, really groundbreaking.
MTV let’s users create their own MTV channel. Including their own clips and content. Now that’s real consumer generated media. This time push-broadcasted to everyone (since it is a TV channel).
„With today’s announcement, we are handing over an entire channel online
to college students and everyone who wants new music,“ said Stephen Friedman,
GM, mtvU. „mtvU Uber gives them the power to create and program their own
channel, and will remain in perpetual beta mode as they experiment and pioneer
the digital future.“
Just wonder if the advertising will reflect that? Will they show only ads produced by the consumers, like they have at Converse?