While other online radio stations close their gates due to new licensing rules, last.fm will now even include videos, writes read/writeweb. They’ll start with smaller independent labels, but will have, allegedly, also partnerships with bigger ones like EMI and Warner. And they are negotiating with Sony and Universal.
Once that is live, you should be able to compile your own video channel, too. In even better quality than anything you can currently (llegally) get on YouTube. read/writeweb calls it the MTV of web 2.0 and I think that defines it quite well.
Print publications in the US are increasingly forced to guarantee hard metrics to advertisers, writes Marketing Vox:
The new demands for better metrics can be attributed to the evolution of web metrics and consequent instant-accountability curve, in addition to the myriad of media options now available to marketers.
Widgets or Gadgets seem to be on the rise in online Advertising. They’re small customizable ads that can include interactive elements or even streamed rich media. Another reason why „traditional“ metrics in online advertising might have to be rethought.
NBC Universal, as one of the biggest broadcasters in the US, is moving to „paid per effectiveness“ instead of a regular CPM model… as it says here:
„We were based on a CPM model, and that was fine in the past, but ultimately we would like to be paid [for] advertising effectiveness,“ Comstock said. „It’s about delivering the right message to the right person at the right time, and television doesn’t do that now.“
So if they don’t do that now, have they ever done it?
“A select group of content creators will get promotion on the YouTube platform, and we will help them monetize their content,†said Jamie Byrne, head of product marketing, in an interview on Thursday. “This will help erase the the stigma around the user-created content, and, to be honest, these guys are media entities in their own right.â€
[…] While YouTube had previously said it might populate videos with pre-or-post roll ads as soon as this summer, the monies for the new program will come from the sales of banner ads.
On the financial news site StreetInsider.com, for example, videos from The Wall Street Journal, a Dow Jones property, are running within ads on the site. In one, Emily Friedlander, a Wall Street Journal reporter, narrates a video feature on the TKTS booth in Times Square; Sam Schechner of The Journal speaks about marriage in TV shows; and Jonathan Welsh visits a motorcycle show.
After the three videos, a commercial from Pantene Pro-V, a hair conditioner, appears. In that case, Google shares the ad revenue with StreetInsider.com and Dow Jones.
This is a step of Google to move away from pure text and image based advertising to the segment of big money: TV adverts. And quite possibly, a first test of acceptance since they’re probably still working on all sorts of ways of how to monetise YouTube.
Founded as a text-based search company, Google’s early advertisers were smaller companies and advertisers who bought ads to generate direct sales rather than to build brand recognition.
Large brand advertisers still spend the bulk of their money on television advertising, but Google sees potential for them to spend more online through the use of video ads.
Mini apparently steps into the path of the no longer existing BMWfilms.com by producing its own little clip series. They are a homage to the old starsky&hutch series, as adweek writes, and are directed by Todd Phillips, who directed the movie in 2004. Here is a trailer:
Wo ich sonst so bin...